NEWS & EVENTS

THE FIRST PANERAI FLAGSHIP STORE IN THE AMERICAS AT THE MIAMI DESIGN DISTRICT

28 July, 2015

28 July, 2015THE FIRST PANERAI FLAGSHIP STORE IN THE AMERICAS AT THE MIAMI DESIGN DISTRICT

Officine Panerai presents its first ever flagship store in the Americas, created by the architect and designer Patricia Urquiola.

The boutique of the Italian quality sports watchmaker is situated in the heart of the Miami Design District, an area

of the city which has recently been transformed into an exclusive luxury shopping destination. The flagship store is in the south-west corner of the Design District’s Palm Court and it has seven windows, five on the ground floor and two on the upper floor.

The boutique windows face onto the piazza of the Palm Court, which is easily recognized by the large glass sculpture shaped like a geodesic dome in the center of the courtyard. The Panerai boutique in the Miami Design District is unique compared to other boutiques throughout the world, in terms of having an outer facade spanning two floors and in its furnishings and interior decoration. The interior design reflects a functional, simple idea of design, like that of the brand’s watches. Patricia Urquiola, the famous Spanish designer based in Italy, has reinterpreted the aesthetic and technical codes of the watchmaker, paying heed to its identity and timeless design.