NEWS & EVENTS

OFFICINE PANERAI CHOOSES WALLACE HUO AS ITS BRAND AMBASSADOR FOR GREATER CHINA

2 March, 2017

2 March, 2017OFFICINE PANERAI CHOOSES WALLACE HUO AS ITS BRAND AMBASSADOR FOR GREATER CHINA

Beijing, March 2nd 2017 - A longtime passionate collector and connoisseur of the brand, the Taiwanese actor, one of the most popular faces of Chinese movie and TV drama, perfectly embodies the values of quality, authenticity and passion of the brand.

Angelo Bonati, CEO of Officine Panerai, specially arrived from Milan, announces today in Beijing the new collaboration, unveiling a journey of Wallace Huo in the city of Florence. Huo discovers the city’s iconic landmarks, which are deeply intertwined with the history of the brand. In 1860, in fact, the Panerai family opened the city’s first watchmaker store, still today a historic venue that attracts Panerai aficionados.

Wallace is the protagonist of moments that perfectly capture the lifestyle values of the Panerai brand, where the culture of beauty and the art of savoir-faire are recounted through a number of suggestive symbolic settings of the city known as the cradle of the Renaissance.

The collaboration between Panerai and the artist is aimed at raising familiarity among the Chinese on Panerai’s world and values: “Panerai is a timeless brand, coherent with its history and identity that has always offered an uncompromised quality to its fans. The same approach that I apply to my career. Only authenticity and passion stir true emotions” declares Wallace Huo.

 

Born in Taipei in 1979, Huo first rose to fame as a singer and later as an actor, both in the film industry and on TV, earning a number of awards for his intense and emotional interpretations.

“Wallace Huo is a great artist, an elegant man with a distinctive personal style that perfectly mirrors the identity of the Panerai watches”, declares Angelo Bonati. “His career is a testament of talent, and the commitment he infuses in everything he does, make those who are lucky enough to know him admire his authenticity and passion. We are honored to give him the task of representing our brand in Greater China.”

 

Wallace Huo will accompany Panerai in its fascinating and authentic world, representing at its best the excellence that from the onstart has characterized the brand, a world deeply embedded in Italian history yet relentlessly projected into the future.