29 March, 2017NENDO GIVES TIME A PHYSICAL FORM FOR OFFICINE PANERAI AT FUORISALONE
Officine Panerai is celebrating excellence in design, which has always been a feature of its watches, with the Milan presentation of the installationevent “Slice of Time”, in the wonderful setting of the Palazzo Visconti from 4 to 9 April during the Salone del Mobile. This installation is a metaphor for the passage of time, which is represented in material form through the interpretation of the celebrated Japanese designer Oki Sato and his art studio nendo. The itinerary begins with the creation of an empty, transparent shell in the form of a watch, reflecting the typical stylistic elements of Officine Panerai: the numerals and the characteristic case shape.
Through a process of extrusion, the body has been stretched to a length 8 metres, and it represents the starting point for the creation of works which are made by slicing up the tubular element. Day by day, timepieces of various thicknesses are created before the eyes of visitors, calibrated according to the timing of the creation of each work. The work is carried out in a circular workspace, where the production process moves through the polishing and sand blasting stages to the assembly.
Inside the workshop, the individual steps of the operation take place in spaces which are also circular, interacting with each other like the mechanism of a clock. It is a ritual, the length of which is determined by the time taken to create each piece: ten minutes. As each hour passes, the long extrusion becomes shorter until the end of the installation, enabling the sense of the passing days to be visually perceived, as it is with an hourglass.
By transforming “time” into “length”, nendo offers an original view of the concept of time: the cyclical nature of its periods, but also its relativity, expressed by the different thicknesses of the timepieces. These abstractions take on forms and tactile qualities, culminating in the actual realisation of unique pieces.