27 September, 2014OFFICINE PANERAI OPENS THE FACE OF TIME EXHIBITION AT SHANGHAI IAPM MALL
High end Italian watchmaker Officine Panerai inaugurates an exclusive exhibition in the atrium of Shanghai IAPM Mall, which will be open from 12th to 18th September 2014. It’s a rare opportunity, for watch enthusiasts, to discover the brand’s history and rich heritage, thanks to the showcase of a selection of Panerai’s 2014 novelties and iconic timepieces representing the brand different era. Another highlight of the exhibition is the special display of the creation of the Luminor case, to reveal the brand’s design and craftsmanship.
The Face of Time Exhibition, as implied by its name, refers to the dial, one of the most distinctive elements of the Panerai watch. It is an elegant expression of simplicity and functionality, thanks to its unique design which has remained unchanged since the creation of the first Panerai watches for the Italian Navy in the Thirties and Forties.
The exhibition is made up of the signature luminous dial with the Super-LumiNova® effects on the hour indices. At 3 o’clock is a prominent panel proudly showcasing the brand’s iconic patented crown protecting device which gives Panerai watches the distinctive face loved by many. More surprises await visitors in the simple, dial-inspired venue decorated with Arabic numerals at both the 12 and 6 o’clock positions. The exhibition will display many latest novelties from 2014 which reflect the new classification of the Panerai collections, after the name of the watch cases: Radiomir, Radiomir 1940, Luminor 1950 and Luminor.
The IAPM boutique is the largest boutique in Shanghai, with an area of 100 sq. m. It offers to Panerai’s collectors and customers a unique experience within the Panerai world. In the boutique, the classic Italian Design prevails with clean lines, minimalist decoration and the use of glass panels as well as walls to emphasize light and transparency. All materials have been carefully selected, while the design takes inspiration from the history and tradition of the Florentine watch brand: both the gold Calacatta marble flooring imported from Tuscany and the characteristic stucco wall finishing reflect Panerai’s strong Italian roots. Walls made of teak wood are curved to look like waves, honoring the brand’s link to the sea and its historical association with the Italian Navy.
A large Wall Clock in the boutique provides a large-scale version of one of Panerai’s most distinctive features: the sandwich structure of the legendary dial. The uniqueness of the boutique as the nation’s only store with a built-in watchmaking workshop makes it stand out from the rest. Panerai watchmakers are able to provide customers with the convenient maintenance and repair services, as reflective of Panerai’s dedication to details and quality on the front of customer services.
Exhibition: The Face of Time Exhibition
Venue： Shanghai IAPM Atrium
Address： L1 Atrium, IAPM Plaza, 999 Huaihai (M) Road, Xuhui District, Shanghai
Period： 12th to 18th September 2014
Time： 11:00am – 22:00pm
Officine Panerai Boutique
L1-162, IAPM Plaza, 999 Huaihai (M) Road, Xuhui District, Shanghai
TEL：+86 21–6475 5286