23 July, 2015THE OFFICINE PANERAI E-BOUTIQUE OPENS IN THE UNITED STATES
Officine Panerai presents its new site www.panerai.com, with an entirely updated structure, offering clients new content and services, and it is also launching its first e-boutique where a selection of watches from the Officine Panerai Collections and a comprehensive range of accessories can be chosen and purchased quickly and securely. In the first stage, the E-boutique will be available only in the desktop and tablet version of the Panerai site accessible to users based in the United States representing a fundamental step in a strategy which will bring the brand even closer to the needs of the Panerai enthusiasts.
Users can access a reserved area, My Account, in which their details and individual preferences are stored, they can see models and accessories which are part of their own Wishlist, and they can choose to receive informative material about the products and activities of Officine Panerai. The multi-channel experience is also enhanced by the interaction between the web site and the concierge service, which enables the navigator to be put in direct contact with Panerai Ambassadors who offer their assistance on any subject related to the brand, and they can also guide clients in acquiring the models available through e-commerce by telephone. To respond to the great interest of Panerai watch enthusiasts in straps, a new search tool devoted solely to accessories has also been created on the site.