Officine Panerai, the Italian high-end watchmaking brand, continues its expansion and qualification of its first boutique in Istanbul. With this new boutique in Istanbul, Officine Panerai becomes the first Italian watch brand to enter the Turkish market with its own store. The boutique is located in Altin Street on the famous Abdi Ipekci Avenue in Nisantasi, one of the most prestigious shopping district in Istanbul. The new boutique stands out with its distinctive location and with its double floor layout, a characteristic that few Panerai boutiques worldwide has. Offering Panerai enthusiasts an exclusive ambiance to view and purchase its in-house manufactured models, the new Panerai boutique also includes a Panerai Vip Lounge which provides a special platform for its clients. The Lounge, decorated with the inspiration of an elegant sailing yacht, recreates the unique classic Italian style environment and invites clients to discover the exclusive Panerai collections in a sophisticated atmosphere surrounded by the brand's heritage. From the historical supply of highly specialized precision instruments to the Italian Navy, up to the current sponsorship of the classic boats regatta circuit Panerai Classic Yachts Challenge, the sea has always played a leading role in the Florentine company’s history. With the colors, shapes and materials used, the new Officine Panerai boutique reflects the brand's distinctive element: its inspiration and deep connection to the sea.