Novelties SIHH 2013
OFFICINE PANERAI AT THE SIHH 2013
While the Panerai brand was born in Florence in 1860, the Panerai watch was born in the world of the deep. In the Mediterranean, to be precise, in March 1936, when for the first time the prototype created by Panerai in response to the request of the Italian Navy to develop a special luminous underwater watch was tested. The Royal Italian Navy, as it was then known, assessed the productions of many established watchmakers, but only one example satisfied all the various requirements of the military authorities. This was the watch which would be first prototype in the history of Panerai as well as being, according to many, the first professional underwater model in the history of military watchmaking: the Radiomir.
The identity of Officine Panerai is still today that of the company which invented the Radiomir and which, in the following years, has created a collection of timepieces which have entered into the history of horology for their qualities of uniqueness and authenticity. About a century after the development of the first instruments for the Italian Navy, Panerai still finds its own universe of reference in the world of the sea, infusing each new creation with that remarkable mixture of history, technology, innovation and design which makes a Panerai watch unique.
SUBMERSIBLES: THE WORLD OF PANERAI
A mysterious atmosphere, as dark as only the depths of the sea can be.
A display in which the Submersibles of Panerai are immersed, animals inhabiting the sea, the natural habitat of the Florentine brand.
The sound of the water when it becomes deep, enfolding the visitor as if totally immersed.
In the background, a human torpedo (Siluro a Lenta Corsa or S.L.C), the special underwater assault vessel known as a pig.
The theme of the Officine Panerai stand at SIHH 2013 was a theatrical tribute to its dearest element, the sea. The new Luminor Submersible 1950 2500m 3 Days Automatic Titanio, the Luminor Submersible 1950 3 Days Power Reserve Automatic Bronzo and the Luminor Submersible 1950 3 Days Automatic Ceramica were presented with the other historic models of Officine Panerai's Submersible family.