The new Panerai Boutique of Madrid opens its doors in Calle Ortega y Gasset, the central thoroughfare in the famous Salamanca residential quarter, in the area known as La Milla del Oro or ‘Golden Mile’, due to the high concentration of elegant boutiques and fashion and design showrooms offering the most renowned international brands.

The design of the interiors at the Boutique in Calle Ortega y Gasset was entrusted to an Italian architect and is inspired by the sea, as expressed by the sinuous display units taking on the shape of ocean waves, the furnishing details echoing diving suits and divers’ equipment, and the porthole windows recalling yacht fittings.

Among the materials employed to reproduce a clean and linear nautical style, teak and steel are predominant. These are used against wire mesh panel, back-painted walls recreating the surface of the water, sketches and graphic inventions stylizing the shape of the watches themselves.

In this elegant setting, the Boutique in Calle Ortega offers its complete collection of watches, and will focus especially on the models fitted with movements of exclusive Panerai manufacture.