EXPERIENCE THE PANERAI UNDERWATER WORLD AT FLANNELS LONDON
London, October 15th 2019 - Panerai, the Florentine luxury brand, unveiled its Submersible World Installation in the newly-opened Flannels London flagship on Oxford Street.
Developed by Panerai Creative Director Alvaro Maggini this new design concept will allow Flannels customers and watch aficionados alike to dive into an installation filled with dangerous species, where only the bravest divers dare to enter; giant octopus tentacles reaching up from the bottom of the sea, making for an unseen and unexpected sight, sharks dangerously lurking around, sunken warships launching torpedoes.
The watch and lifestyle guru Anish Bhatt, also known as Watch Anish, gave his touch by curating with Panerai the unique concept floor space on the second floor of the flagship, being chosen as the only luxury watch brand to be showcased in the space within the first six months. The Flannels dedicated concept space in London is the first of its kind for the brand and will house a strong line-up of immersive experiences and events over the forthcoming months, marking a new era of experience shopping.
Panerai pop-up store will run from 10th October until 3rd November, customers will have the opportunity to purchase the 10 best-selling timepieces within the Panerai offer.