Panerai opens its first Pop Up Store in Greater China
Hong Kong, 4 September 2019 - The Florentine high-end sports watch brand, Panerai, celebrated the official opening of its first pop up store in Greater China in the most famous shopping destination in Hong Kong – Harbour City, Ocean Centre.
In the 75 square meters pop up store, thanks to the ad-hoc new design concept developed by Panerai Creative Director Alvaro Maggini, guests were dived in the new Panerai universe designed to recall an epic, underwater realm; a multi-sensory installation featuring impactful imagery of dangerous creatures like ravenous sharks and venomous octopuses, amidst the aquatic habitat of rocks, sand and shells. Clients also enjoyed their discovery of the unseen underwater world thought Panerai VR glasses. During the event guests were treated to Italian liqueurs and cocktails, ocean style canapes were served as well.
At the opening media preview, the latest novelties were showcased for the very first time in Hong Kong: as Luminor Due watches, enlarging the assortment of blue dial which enhance the brand DNA – and its special link with the world of the sea. The Luminor Due 38mm (PAM00926) and 42mm (PAM00927) are in titanium, a technical and sporty material that allows the watch to be even lighter. Luminior Due 45mm (PAM00964), in titanium as well, is equipped by the P.4002 in-house movement, 3 days automatic with off-centered oscillating weight, entirely designed and created by Panerai Manufacture in Neuchâtel.
Panerai Harbour City Pop Up Store
Shop 216, Level 2, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon