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All the best

For a joyful festive season

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Race Against Time

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Race Against Time

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Radiomir Officine

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Radiomir Officine

E-commerce Exclusive

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Luminor Marina

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Luminor Marina

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Innovation meets Legacy

Exquisite timepieces where every collection reflects Swiss watchmaking

elevated by the relentless spirit of Panerai innovation.

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Luminor

Essence of Panerai

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Submersible

Surviving instruments

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Luminor Due

Contemporary elegance

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Radiomir

Una storia leggendaria

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Our Watches

40mm

Luminor Quaranta Steel DLC Luna Rossa

PAM01408

incl. sales tax

New In

42MM

Luminor Due Yellow Gold

PAM01423

incl. sales tax

New In

38MM

Boutique Exclusive

Luminor Due Luna TuttoOro

PAM01504

incl. sales tax

42MM

Luminor Due

PAM01388

incl. sales tax

40mm

Luminor Quaranta BiTempo Luna Rossa

PAM01404

incl. sales tax

45mm

Radiomir Officine

PAM01383

incl. sales tax

New In

47mm

Submersible Chrono Navy SEALs Experience Edition

PAM01402

incl. sales tax

44mm

Luminor Marina

PAM01312

incl. sales tax

Best Seller

44mm

Luminor Marina

PAM01313

incl. sales tax

Best Seller

44mm

Submersible QuarantaQuattro Bianco

PAM01226

incl. sales tax

Best Seller

44mm

Submersible QuarantaQuattro

PAM01229

incl. sales tax

Best Seller

38MM

Luminor Due

PAM01248

incl. sales tax

Best Seller

38MM

Luminor Due Luna

PAM01180

incl. sales tax

Best Seller

45mm

Radiomir Tre Giorni

PAM01334

incl. sales tax

Best Seller

45mm

Radiomir Tre Giorni

PAM01335

incl. sales tax

Best Seller

45mm

Radiomir Annual Calendar Goldtech™

PAM01363

incl. sales tax

45mm

Radiomir Annual Calendar Platinumtech™ Experience

PAM01432

incl. sales tax

44mm

Luminor Perpetual Calendar Goldtech™

PAM00742

incl. sales tax

44mm

Luminor Perpetual Calendar Platinumtech™

PAM00715

incl. sales tax

45mm

Radiomir Tourbillon GMT Bronzo

PAM01284

incl. sales tax

47mm

Luminor Tourbillon GMT

PAM01060

incl. sales tax

49mm

Radiomir Minute Repeater Tourbillon GMT

PAM00600

incl. sales tax

50mm

Luminor Tourbillon Moon Phases Equation of Time GMT - L’Astronomo

PAM00920

incl. sales tax

The Panerai Manufacture

The engine that drives the technological innovation and horological craftsmanship of the Maison,

transforming ideas and concepts into concrete technical marvels.

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Radiomir

Radiomir Tre Giorni

PAM01335

incl. sales tax

Best Seller

Radiomir California

PAM01349

incl. sales tax

Radiomir Quaranta Goldtech™

PAM01026

incl. sales tax

Radiomir Annual Calendar Goldtech™

PAM01363

incl. sales tax

The Panerai Universe

Explore the pillars that define the world of the Maison, from strategic partnerships to the intricate complications crafted at the pulsating core of the Manufacture

Discover Panerai's Materials. A brand’s signature to innovate and express itself

Discover Panerai's Materials

A brand’s signature to innovate and express itself

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Panerai Universe of Complications

Pushing Boundaries and Redefining High Watchmaking Complications with an Italian Soul

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Luna Rossa

A partnership driven by a passion for the sea

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Straps for Every Watch

 

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Pam.Guard

Register your timepiece, join Pam.Guard and extend your International Limited Warranty for up to 8 years
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Casa Panerai Milano

A unique window into our brand’s heritage and evolution
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News and Events

Casa Panerai lands in Paris

We are excited to welcome visitors to our newest Casa Panerai in Paris at 120 Avenue de Champs Elysees, enhancing our presence in the French capital. Located in a historical building from 1862, the store is our largest in France, extending over 200 sqm. The store's design is not just a renovation but a meticulous restoration, thoughtfully combining the historical charm with modern elements. This fusion creates a space that honors its past while embracing the present.

 

A place where clients and enthusiasts can immerse themselves in our world, the store is designed to be a home away from home, where every visitor becomes part of our story, enveloped in an atmosphere that marries tradition with innovation. The store's restored features and design elements offer a vibrant space for interactions and learning about our heritage.

 

In a distinctive approach, our display windows are clear of products to encourage exploration and discovery. From the moment clients step in, they receive personalized attention, guiding them through an experiential journey in one of five exclusive suites. These areas include a section tailored for VIP clients, with elegant décor inspired by the sea, and a heritage area for those interested in our rich past, showcasing historical timepieces and significant milestones.

 

The journey through our store includes a visual storytelling element with frames of vintage patents and advertisements along the staircase, leading to a museum section on the first floor. This special area exhibits our most historical collection pieces, tracing our journey from the early days to the present.

 

To mark the opening of this significant location, we have introduced a special edition watch, PAM01364, part of the Radiomir Annual Calendar collection with a green-shaded dial.

min read

Panerai opens the doors to a new Casa Panerai in Milan

Casa Panerai lands in Milan's prestigious Montenapoleone district, officially opening its doors on 9th of November. Spanning 220 square meters, a significant leap from its previous 120 square meters, the new space embodies all the distinctive pillars of our Maison in watchmaking excellence with an Italian spirit.

 

Upon entering, guests are greeted in a welcoming area, designed for those who seek quick services including strap changing or information on products. The boutique's highlight, a state-of-the-art digital wall, offers an immersive digital journey through the world of Panerai, showcasing its products, manufacturing process, and distinctive experiences.

 

The second floor introduces the Salotto Milanese, an embodiment of Italian charm and Milanese sophistication. Bar Italiano complements this space, providing a relaxed environment for guests to enjoy a coffee or savor a quintessential Milanese aperitif.

 

True to our roots, we’ve designed a heritage area for aficionados to dive into the brand's storied past, featuring historical timepieces and a timeline that narrates Panerai's significant milestones. The high-end area awaits those eager to explore Panerai's complications and movements, offering a glimpse into the brand's exceptional craftsmanship and innovative spirit.

 

For the collectors, a special Collector Corner has been curated, displaying rare vintage pieces and serving as a hub for the diverse Panerai communities, while an exclusive VIP area provides a secluded setting for top clients to engage in a ‘touch and feel’ session, ensuring privacy and an uninterrupted Panerai experience.

 

To commemorate the opening, we unveiled a special edition timepiece, PAM02319 Luminor Marina Milan Edition – available in 319 pieces – in reference to the address of this space.

min read

Unique Radiomir Guido Panerai & Figlio Creation scored a Remarkable Price at Phillips

A new chapter was etched in the pages of watchmaking history on November 3rd as the one-of-a-kind Radiomir Guido Panerai & Figlio timepiece was sold at a notable final price at Phillips in Association with Bacs & Russo, during The Geneva Watch Auction: XVIII at La Réserve Genève. This 1-of-1 model, a peculiar reinterpretation of Panerai's emblematic Radiomir, captivated bidders and fetched a record sum of 355.600 CHF, highlighting its historical value.

"We witnessed an incredible moment at the auction in Geneva, as watch enthusiasts and collectors acknowledged the heritage encapsulated in the Radiomir Guido Panerai & Figlio", stated Jean-Marc Pontroué, CEO of Panerai. "The remarkable sale price affirms the timepiece's worth and is also a nod to Panerai's dedication to preserving our rich history while relentlessly pushing boundaries in watchmaking expertise". The Radiomir Guido Panerai & Figlio is an slice of Panerai's maritime history and Italian legacy. Inspired by the legendary Angelus caliber of the 1960s Ref. 3646 modified, this exclusive watch houses a very rare historical example of the Angelus SF240 movement, with a Glucydur® balance wheel, the very same deployed in Panerai’s watches 62 years ago. A caliber, specifically built for G. Panerai e Figlio, whose manufacturing dates back to June 1961 as evidenced by the original engraving on the movement’s plate.

Its distinctive features pay homage to the Brand's timeless design ethos and pioneering spirit. Enclosed in a 47mm cushion shape casing - made of Panerai Platinumtech™ - the timepiece presents a conical screwed crown and solid welded lugs. Through the domed sapphire crystal, a sandwich dial emerges bearing the Officine Panerai inscription and the Marina Militare logo paired with gold-coloured hands and small seconds at the 9-hour mark.

The auction's success punctuates a significant milestone for Panerai, marking its strength in the horological world. This event also signifies the synergy of the collaboration between Panerai and Phillips, united in a celebration of heritage, watchmaking expertise and the appeal of exclusive collectibles.

All the proceeds, including the entirety of Phillips’ Buyer’s Premium will benefit the Intergovernmental Oceanographic Commission of UNESCO (IOC-UNESCO) strengthening the partnership to develop ocean literacy activities as part of the UN Decade of Ocean Science for Sustainable Development (2021-2030).

"We were delighted to be part of this journey from the design process all the way to the final sale. The result highlights not only the importance of such a piece - that is a potent mix of vintage movement and timeless design - but also Panerai’s historical significance and relevance in today’s horological landscape. This also highlights Phillips in Association with Bacs & Russo’s ability to work hand in hand with important members of the industry to reach a strong pool of collectors and enthusiasts to create not only value but a truly unique experience. We are honored to have participated in this incredible result and to donate our full Buyer’s Premium to the Intergovernmental Oceanographic Commission of UNESCO”, said Aurel Bacs, Senior Consultant, jointly with Alexandre Ghotbi, Deputy Chairman Watches, Head of Watches Europe & The Middle East, Phillips in Association with Bacs & Russo.

min read
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