Panerai Experience
Viaggio nel Tempo
An emotional leap into Panerai’s legacy
Here are the compelling elements that make this experience truly special:
A Singular, Unrepeatable Journey into Panerai's Origins: you will literally travel back to where it all began, stepping into Panerai's earliest chapters and discovering the very places that shaped its identity and legendary instruments.
Unrivaled, Exclusive Access to Panerai's Secret History: prepare for exclusive access to places usually closed to the public, owned by the Italian Navy, which are foundational to Panerai's heritage. You will also receive rare access to the "Casina degli Incursori" at Bocca di Serchio, bringing you into direct contact with the environments linked to the Italian frogmen – the operational world where Panerai's instruments found their original purpose. You will gain direct entry to the historic COMSUBIN Military Base at Porto Venere, the heart of Italian naval special forces, where you will test yourself with special activities. A highlight will be the immersion into the legendary Vasca Panerai, the very tank still used today by COMSUBIN for military testing and training, where Panerai's precision instruments and watches were rigorously proven.
A Fascinating Fusion of Iconic Panerai and Breathtaking Italy: the experience seamlessly matches the most iconic Panerai places with the most iconic Italian landscapes. Begin in Florence, the birthplace of Panerai, where "timeless heritage meets the soul of the city," including a visit to our historic Boutique. Journey through the picturesque Tuscan countryside with a vintage car ride. Conclude with a breathtaking yacht tour along the stunning Ligurian coastline, immersing you in the landscape where Panerai's story feels most at home.