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Panerai Submersible Pop-Up Store in Tokyo ~ a unique pioneering design ~

FROM JUNE 26TH TO JULY 2ND, PANERAI WILL HOLD A POP-UP STORE AT THE FAMOUS “THE STAGE”, ON THE FIRST FLOOR OF ISETAN SHINJUKU, THE MOST INFLUENTIAL DEPARTMENT STORE IN TOKYO, JAPAN.


Unveiled during the SIHH 2019, the new innovative Submersible watches will be on display with some exceptional pieces specially exhibited to the public for the occasion, among which a diving watch designed for the Egyptian navy in 1956, the “Egiziano”.


The set will reveal a new breathtaking submarine concept with never-before-seen gigantic showcases, highlighting the strong link of Panerai with the world of the sea and providing the adventurous visitors with an unprecedented immersion in the depth of the Panerai experience.


In parallel to this event, Isetan Shinjuku Panerai boutique will reopen with the latest store concept on June 19th, on the 5th floor of the department store.