Don’t miss the chance to get your watch from Luna Rossa full collection.

Panerai has created a series of watches directly inspired by the technologies and materials used in the America’s Cup, which is the oldest international sports competition in the modern world and advanced in terms of research and innovation.

This partnership with the Luna Rossa Prada Pirelli team represents the union of two Italian brands that share the same values of excellence and innovation, overcoming the limits and spirit for new challenges.

Through our common core beliefs, we aim to inspire and empower modern heroes, pushing boundaries and exceeding limits in pursuit of their dreams.                                                                    

Innovation in new materials and technologies is one of the main pillars of this collaboration, which Panerai and Luna Rossa Prada Pirelli are strongly committed to. Guided by our mutual pillars, we seek to inspire and empower Modern Heroes, pushing boundaries and surpassing limits in their pursuits.

Discover our Luna Rossa collection, an exciting story between two legends of the sea and Italian excellences.