Ambassadors
Testing watches in real conditions
At the Panerai Manufacture, every timepiece undergoes rigorous testing for pressure, shock, corrosion, and endurance. But the true proving ground lies beyond, where explorers and athletes push these watches to their limits in real-world conditions, facing challenging terrain, unpredictable weather, and relying on pure instinct. Watch the latest documentary featuring the Panerai Adventurers, an inspiring community dedicated to testing the Maison's tool watches in the most demanding environments.
The activities in this video are performed by professionals or under professional supervision, and always under controlled conditions. Panerai strongly advises viewers not to attempt to recreate any stunts or activities shown.
Panerai does not endorse unsafe practices, is committed to responsible content, and prioritises the safety and well-being of its audience.
Get ready to explore stories and achievements from the Panerai Adventurers.
Panerai Advocates
Panerai Advocates are extraordinary individuals who embody the Maison's values of courage, innovation and a relentless pursuit of excellence. Explorers, athletes and pioneers in their respective fields, they inspire through their achievements while pushing the boundaries of human potential. United by a shared spirit of adventure and authenticity, they bring Panerai's purpose to life through experiences where performance truly matters.
Ambassadors
Panerai Ambassadors are internationally recognized personalities whose stories and visions bring the Maison closer to a global audience of enthusiasts. Through long-term relationships built on authenticity and mutual affinity, they express the spirit of Panerai across culture and exploration.
Mike Horn
Celebrated explorer and Panerai ambassador for 25 years, Mike embodies the Maison’s values with his extraordinary adventures and resilience. His feats, from polar expeditions to high-altitude climbs without oxygen, reflect Panerai's spirit of daring and innovation, and in designing reliable instruments to accompany Horn's quest to go beyond limits.
Jeremy Jauncey
Global Ambassador of Panerai since 2021, Jeremy Jauncey is an entrepreneur, investor, and business leader driven by a passion for exploration and meaningful experiences. As Founder & CEO of Beautiful Destinations, he has redefined the way travel is discovered and shared, building one of the world's leading travel media and creative agencies.
Friends of the Brand
Friends of the Brand are inspiring personalities from diverse worlds who share a natural bond with the Maison.
Through genuine collaborations and their own distinctive perspectives, they extend Panerai's universe to new communities.
Through genuine collaborations and their own distinctive perspectives, they extend Panerai's universe to new communities.
Alberto Guerra
The acclaimed international actor Alberto Guerra is known for his standout audacious roles in global hits like Narcos: Mexico, Griselda and The Accident. Guerra’s talent and commitment to his craft – exploring the emotional depths of human capability – resonate with Panerai’s core values of perseverance, profound research and relentless pursuit of innovation. His admiration for Panerai’s rich legacy and pioneering spirit make him an ideal storyteller for the Maison.
Marlon du Toit
With experiences across 11 countries and 40 national parks, the celebrated wildlife photographer and safari guide combines adventure with a strong conservation message. A life spent in pursuit of exploration and adventure, Marlon aligns with Panerai's ethos of embracing challenges and pushing limits.
Kauli Vaast
Olympic Gold Medalist at the 2024 Paris Olympics, three-time European WSL Junior Champion and Vice World Champion in team surfing ISA 2023, at 22 years old Kauli is a force of nature for his young talent and daring courage. Embodying Polynesian rawness and French sophistication, Kauli’s diverse heritage permeates through his commitment to surfing greatness, uncompromising performance and profound bond with the water realm, blending with the spirit of Panerai.
Tested in real conditions by
Panerai Adventurers are an inspiring community of explorers, athletes and professionals who consider the world's most extreme environments their natural domain. Guided by an unyielding spirit to push limits, they embark on extraordinary missions that transcend conventional boundaries, from the infinite heights of mountains to the profound depths of the ocean. Their experiences become the ultimate proving ground for Panerai tool watches, where performance is not simply claimed - it is tested in the real world.
Côme Girardot
Specialized in 'døds' – a freefall discipline popularized in Norway – Côme embodies Panerai’s pursuit of performance and its commitment to pushing limits. Unlike a gradual descent, a high-speed leap sends force through the case in an instant. After more than 100 training jumps, Côme Girardot and the Luminor Marina PAM03312 faced the final iceberg mission – a 20m jump – with its steel case remaining robust, fully waterproof and precise through the sudden pressure.