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Panerai, the manufacturer of luxury timepieces which combines Swiss watchmaking know-how with Italian design, has been named the Official Time Keeper of the 61st edition of Salone del Mobile.Milano, strengthening its historical connection with the international design exhibition that has in the past been the stage of numerous initiatives of the brand with globally renowned artists and designers.


From 18 to 23 April 2023, Panerai will present its latest novelties at the pulsating heart of Salone del Mobile.Milano, opening up to visitors as well as design and haute horology aficionados, the doors of an innovative pop-up store set up especially for the occasion at Milano Rho Fiera.


The 80 square meters space facing Corso Italia will guide visitors into a discovery journey of the Maison’s legendary story and the universe of its most iconic collections, from new interpretations of the vintage spirit of the Radiomir models, to the submarine world of the Submersible collection, and to the unmistakable Luminor and Luminor Due that has made Panerai an icon of Italian design worldwide with its crown protection device.


Constructed from the same materials that characterize the Panerai boutiques, particularly marble and wood, and with decorative elements reminiscent of the luminance of the watches’ dials, as well as the theme of the new Euroluce edition, the biennial dedicated to lighting, the pop-up store will also feature a lounge bar for delightful daytime breaks and evening aperitivos with an Italian touch.



Salone del Mobile will also be an opportunity for Panerai to present one of its latest novelties, the contemporary and most versatile of Radiomir interpretations: Radiomir Quaranta.


The collection now comes in Panerai Goldtech™ material, expressing the spirit of its original precision through its continuing innovative pursuits.


Radiomir Quaranta Goldtech™ is set in a polished Goldtech™ case (PAM01026), matched with a white sun-brushed dial and a matt brown alligator strap. Panerai Goldtech™ is a gold material developed for the first time by Panerai including a combination of platinum and copper donating an intense red appearance.


A versatile and understated silhouette shines in Panerai’s Goldtech™


A faithful homage to where it all began, Radiomir Quaranta, is the contemporary interpretation of the Maison’s first-ever watch bringing the look of the legendary navy divers of the 1940s to discerning watch lovers of the modern century. Pared down yet commanding in presence, Radiomir Quaranta features elements distinctly linked to its origins, appealing to connoisseurs who identify with the brand’s history and expertise. Iconic details and precision are reinvented in a collection expressing the discreet Italian elegance of the Maison’s roots, where culture meets its esteemed technical instrument-making expertise.


Quaranta, forty in Italian, stands for the 40mm case size that defines the collection’s essence - a contemporary adaptation of the 47mm size of the original Radiomir edition made some eight decades ago. Measuring 10.15mm in thickness, the watch’s case is the slimmest in the entire Panerai’s range, proposing a versatile silhouette for all genders and occasions. Radiomir Quaranta Goldtech™ features a cone-shaped crown - a distinguishing element of the Radiomir collection - and paired with its matte alligator strap, exudes understated and relaxed luxury to match modern lifestyles.


The immersive experience continues in the Panerai Boutique at Via Montenapoleone 1, which will be animated during the week of the Event in the city.


Founded in Florence in 1860 as a workshop, shop and subsequently school of watch- making, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.


The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.


Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.