Discover Panerai at
Watches and Wonders 2026
The booth traces a fundamental philosophy - today’s performance is rooted in functional heritage.
Through a narrative path built around water resistance, material research, and extended power reserve, visitors discover how Panerai’s tool watches evolved from instruments created for underwater missions into contemporary timepieces designed for real conditions.
Public days
During Watches and Wonders Public Days 2026, from 18 - 20 April, explore a booth shaped by Panerai's underwater universe. Go deeper with guided booth tours, brand and product presentations, and rare hands-on masterclasses in watchmaking and hand setting. Book your slot now.
Panerai Booth Tour
Enjoy an exclusive guided tour of the Panerai booth where Heritage and Performance takes stage.
Embark on a personalized, immersive tour of the Panerai booth, led by a dedicated brand expert. Discover the Heritage and Performance that define the Maison, from its origins in professional instruments to today’s high-performance timepieces. Explore key novelties, materials, and technical innovations up close, and experience how Panerai’s design philosophy continues to be shaped by real use and conditions.
Panerai Brand Presentation
Enter Panerai’s world, where heritage and performance meet.
Discover Panerai through an immersive brand presentation exploring the Maison’s origins, its roots in professional instruments, and the functional principles that still guide its watchmaking today.
Panerai Product Presentation
Get up close with Panerai’s latest novelties through an exclusive hands-on product presentation.
Be among the first to explore Panerai’s latest novelties during a private, personalized product presentation. Guided by a brand expert, you will discover the key design and technical features behind each new timepiece from case construction and water resistance to materials and movement architecture.
Watchmaking Masterclass
Discover Panerai watchmaking through a hands-on masterclass with our experts.
Learn how key components of a movement come together, and explore the technical principles behind precision, reliability, and durability. A rare behind-the-scenes experience designed to reveal how Panerai’s performance-driven approach is built - one detail at a time.
Hand Setting Masterclass
Join an exclusive hands-on masterclass in hand setting and dial mounting with Panerai experts.
Learn more about one of the most delicate operations in watchmaking: hand setting and dial mounting. Through a guided, hands-on session, participants will discover the steps required to ensure every movement is ready for performance and long-term reliability. An exclusive behind-the-scenes introduction to the technical discipline behind Panerai timepieces.
