Panerai welcomes Alberto Guerra as new Friend Of the Brand
Panerai is proud to introduce Alberto Guerra as its newest Friend Of the Brand. The Cuban actor – whose assertive, bold and confident performing style has crystallized his presence in the cinematic industry – embodies the Maison’s DNA and its Luminor collection.
Guerra’s versatile career, spanning across standout roles in Narcos: Mexico, Griselda and The Accident on Netflix, reflects his dedication to excellence and pushing the boundaries of human capability – values closely aligned with Panerai, making him a role model of its kind. As he joins the global team of Friends Of the Brand, Guerra will collaborate on key projects honouring the Maison’s propelling essence, starting with his participation at the 2024 Salón Internacional Alta Relojería México (SIAR).
Known for his dynamic and powerful performances in both Latin American and international productions, Guerra’s passion for storytelling – juggling between movies and tv series blockbusters – parallels Panerai’s commitment to skilled Swiss technicity and Italian design legacy. His journey, much like Panerai’s, is one of dedication to his craft, profound research and a relentless pursuit of innovation. Panerai’s Luminor collection, known for its design timelessness and technical versatility, mirrors Guerra’s drive, talent and ambition.
Guerra himself has expressed his long-held admiration for Panerai’s distinctive designs and rich heritage, making this collaboration a natural fit.
