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World of Panerai

Legendary Experiences


Watchmaking Excellence

Panerai is a Swiss Manufacturing watch Brand, featuring Italian Design as well as mechanical content and highly performing innovations closely associated to the World of the Sea.

. Our History

Our History

Giovanni Panerai opens his watchmaker's shop on Ponte alle Grazie in Florence: serving not only as a shop and workshop but also as the city's first watchmaking school, Officine Panerai's history begins here.

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The highest expression of Panerai Laboratorio di Idee where Swiss watchmaking meets reliable mechanical content and functional design.

Our Heroes

Individuals and collaborations whose values inspire and intersect with ours, embodying the true essence of Panerai.

News & Events