The first Panerai boutique in Barcelona, located at the buzzing Paseo de Gracia 104, marks another milestone in the expansion of the historied Maison’s distribution network. Strategically positioned in a vibrant area of Barcelona, the boutique occupies 48 square meters of retail space. Its design is a contemporary take on Panerai’s identity, marrying sleek Italian DNA with the technical expertise of Swiss watchmaking. The boutique aims to provide an engaging experience for visitors, allowing them to delve into the world of Panerai, where every detail reflects the brand’s commitment to historied past and technological advancement.