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Get ready for WATCHES AND WONDERS 2026 / Days / Hours / Minutes / Seconds
Tue Apr 14 00:00:00 UTC 2026
02:30:00
-04:00

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Heritage fuels Performance

Begin where Panerai begins: with function.
Explore Luminor through the case architecture born in the 1960s and still defined by purpose.
Discover New Materials to see how research translates into tangible strength, lightness, and durability. 

Continue to Power Reserve, where autonomy evolved from operational need into a defining signature. 

Three pillars, one idea: performance shaped by real conditions.
The new timepieces The new timepieces

The new timepieces

Built for uncompromising performance

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Functions made Functions made

Functions made

to perform

Submersible Navy Seals Afniotech™

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Power reserve, Power reserve,

Power reserve,

pushed further

Luminor 31 Giorni Goldtech™

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The new timepieces

Timepieces that embody empowerment, strength, and unwavering confidence.
Built for uncompromising performance, these tool watches are fearless companions, ready to accompany you on any adventure, pushing boundaries and exceeding expectations.
PANERAI Luminor PNPAM01731
PANERAI Luminor PNPAM01731
44mm

Luminor

PAM01731

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Luminor Destro PNPAM01732
PANERAI Luminor Destro PNPAM01732
44mm

Luminor Destro

PAM01732

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Luminor 8 Giorni PNPAM01733
PANERAI Luminor 8 Giorni PNPAM01733
44mm

Luminor 8 Giorni

PAM01733

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Luminor PNPAM01735
PANERAI Luminor PNPAM01735
47mm

Luminor

PAM01735

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Luminor Forged Titanium PNPAM01629
PANERAI Luminor Forged Titanium PNPAM01629
47mm

Limited Edition

Luminor Forged Titanium

PAM01629

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Submersible Navy Seals Afniotech™ Experience PNPAM01089
PANERAI Submersible Navy Seals Afniotech™ Experience PNPAM01089
47mm

Limited Edition

35 Pieces

Submersible Navy Seals Afniotech™ Experience

PAM01089

incl. sales tax

excl. sales tax

Watches And Wonders

PANERAI Luminor 31 Giorni PNPAM01631
PANERAI Luminor 31 Giorni PNPAM01631
44mm

Limited Edition

200 Pieces

Luminor 31 Giorni

PAM01631

incl. sales tax

excl. sales tax

Watches And Wonders

The Panerai Manufacture

The engine that drives the technological innovation and horological craftsmanship of the Maison,

transforming ideas and concepts into concrete technical marvels.

Panerai has opened up its manufacturing process to the general public, offering immersion in a world of innovation and cutting-edge technology.

BOOK YOUR VISIT

Panerai collections

From the extreme depths of the Submersible, through the iconic presence of the Luminor, to the historic origins of the Radiomir, the Panerai collections are designed to be used in action in any environment.
Panerai Luminor Collection
Panerai Luminor Collection Panerai Luminor Collection

Luminor

Your Watch for Any Adventure

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Panerai Submersible Collection
Panerai Submersible Collection Panerai Submersible Collection

Submersible

Your Instrument for Underwater Missions

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Panerai Radiomir Collection
Panerai Radiomir Collection Panerai Radiomir Collection

Radiomir

Io, Comandante del Tempo

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The Panerai Universe

Explore the pillars that define the world of the Maison, from strategic partnerships to the intricate complications crafted at the pulsating core of the Manufacture.
Panerai eXperiences

Panerai Experiences

Embark on an extraordinary journey with the Panerai Experiences Program
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Ambassadors

Extraordinary individuals who embody our core values of courage, innovation, and a relentless pursuit of excellence
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Movements

A commitment to technical excellence
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Discover Panerai's Materials. A brand’s signature to innovate and express itself

Discover Panerai's Materials

A brand’s signature to innovate and express itself
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News and Events

Watches and Wonders 2026: The watch industry's major event is coming

Watches and Wonders 2026: The watch industry's major event is coming

The countdown has begun.
Watches and Wonders Geneva returns from 14 to 20 April 2026 for seven days of excitement at the heart of watchmaking.
From the Salon to the city center, the event promises a true immersion into the innovation and craftsmanship of leading watch brands.
Brands, professionals, journalists and watch enthusiasts from all over the world will come together for the occasion.
During the first four days, the event will be open exclusively to industry insiders, while the Public Days, from April 18 to 20, will offer a unique opportunity for watch lovers to experience the world of fine watchmaking firsthand. 
At Watches and Wonders, visitors can enjoy brand activations, immersive watchmaking workshops, inspiring exhibitions, and many more activities designed for all audiences.
An exclusive opportunity to experience Panerai vision of watchmaking and innovation, presented with Panerai’s signature Italian hospitality.

min read
Panerai Unveils a New Boutique in Osaka

Panerai Unveils a New Boutique in Osaka

min read

Panerai returns to the Salone del Mobile Milano as Official Time Keeper of the 64th Edition

Panerai returns to the Salone del Mobile Milano as Official Time Keeper of the 64th Edition

Panerai, the historic luxury watch brand merging Swiss precision with Italian design, confirms for the fourth consecutive year its role as Official Time Keeper of the Salone del Mobile.Milano, sealing its partnership with the most prestigious international design event, now in its 64th edition.

From April 21 to 26, 2026, Panerai will reopen the doors of its pop-up store in the heart of Milan Rho Fiera, along the very central Corso Italia, offering both visitors and watch enthusiasts the opportunity to experience a new immersive journey into the Maison’s universe.

In a temporary space of approximately 100 square meters, Panerai will unveil a curated selection of watches from its iconic collections – Luminor, Luminor Due, Submersible and Radiomir, in addition to a new timepiece that, unveiled the previous week at Watches & Wonders 2026, will be exclusively available and previewed to the Italian market during the week of the Salone del Mobile.
The pop-up has been renovated to further enhance Panerai’s intrinsic and unique identity, including the Maison’s Italian origins, its legendary history, and its connection to the world of the sea, through a carefully curated selection of materials and decorative elements.

Among these, the Panerai timeline stands out, tracing the most significant stages of the brand’s history, accompanied by a rich display of evocative images.
The narrative finally culminates with a video positioned at the center of the space, inviting viewers to discover the technical innovations and distinctive features of Panerai’s latest releases.

The Italian bar, conceived as a convivial meeting space, offers customers not only an informal area for a break in perfect Italian style, but also an additional exhibition and sales area. “We are pleased to renew our collaboration with Salone del Mobile.Milano, the most important event in the international design landscape.
A consolidated bond, founded on common values and similar visions, driven by a passion for excellence, innovation, and functional design.
This year, with the return of EuroCucina, we hope to welcome even more visitors, industry experts, and enthusiasts from all over the world to both our pop-up at the Fair and our Milanese flagship in Montenapoleone,” states Alessandro Ficarelli, CMO of Panerai.

Throughout the entire week, a rich program of appointments and exclusive initiatives will animate the pop-up store in Rho Fiera, while in the city downtown, at number 19 of Via Montenapoleone, Casa Panerai will host a series of evening events marking the time of Fuorisalone 2026, while celebrating the Italian spirit and dynamic essence of the brand.

min read
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Strap selection

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Contact us

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Join Pam.Guard

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Book an Appointment

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