Panerai presents a new boutique concept at ION Orchard in the presence of Korean Friend of the Brand Ok Taec-yeon

On April 30th Panerai celebrated the grand opening of its newly reimagined boutique at ION Orchard, Singapore. Maintaining its presence in the city's premier luxury retail destination since 2011, the Maison's expansive 125 sqm space now introduces an immersive new retail concept. As one of the largest in the region, the boutique is designed to provide a customer experience centered on the fundamental technical features of Panerai's contemporary tool watches – water resistance, power reserve, luminescence, and robust construction – allowing clients to appreciate their functional design and historical significance. This new space seamlessly blends Panerai’s Swiss watchmaking expertise with Italian design, celebrated through the iconic Italian Bar, while also integrating elements of local heritage, evoking the traditional tapestries and textiles of the South Asian region.

Korean actor and Panerai Friend of The Brand, Ok Taec-yeon, joined the momentous occasion. He participated in the ribbon-cutting ceremony in the presence of leading Media, which featured a traditional lion dance, and a celebration cocktail for VICs. Taec-yeon showcased two iconic timepieces recently launched at Watches & Wonders 2026, including the vintage inspired Luminor 8 Giorni PAM01733, and the innovative Luminor 31 Giorni PAM01631.