With its 30 m2 , the Panerai Malta Boutique, located at 8 Republic Street in the heart of Valletta, will welcome all customers and brand enthusiasts to present the latest news of the Maison.
The boutique concept used for the space perfectly matches Panerai's historical DNA: a clear reminder to its Florentine roots and the underwater universe.
The materials most commonly used are burnished brass and durmast oak: all clear references to the world of the sea and the glorious past of the brand, whose roots are embedded in the history of the Italian Navy.
Many of the decorative elements evoke the survival instruments made by Panerai to accompany the heroic feats of the Italian frogmen from 1930s to the 1950s.
At the center of the boutique the big iconic wall clock stands out: a large-scale reproduction of the Luminor Marina dial, the most recognizable of Panerai's precision instruments.