Panerai returned as the Official Timekeeper of the Salone del Mobile.Milano for the fourth consecutive year
Panerai proudly reaffirmed its role as the Official Timekeeper for the 64th edition of the Salone del Mobile. Milano, marking its fourth consecutive year in this capacity. This ongoing partnership further strengthens Panerai's connection with this prestigious international event, a key reference in the design and furniture sector.
From April 21st to April 26th, Panerai reopened its pop-up store within Rho Fiera. This temporary space of approximately 100 square meters offered visitors an immersive experience into the Maison’s universe. Guests explored a curated selection of iconic timepieces from the Maison’s collections, surrounded by a redesigned environment. The store's selection of materials, decorative elements, and digital displays aimed to reflect the brand’s legacy and its connection to the sea world: the foundation for its core areas of expertise, including water resistance, power reserve, robust construction, and luminescence.
A notable feature was the 'Bar Italiano,' designed as a convivial meeting point that embodied Italian hospitality. Additionally, Casa Panerai Milano, located at Via Montenapoleone 19, hosted exclusive events, inviting visitors to engage with Panerai’s dynamic spirit.
To honor this occasion and highlight the natural synergy, Panerai showcased the Luminor 8 Giorni PAM01733. This timepiece, from the recent Luminor Collection unveiled at W&W26, was presented as a reflection of the Maison’s connection with the event. It was offered with exclusive availability and a preview solely for the Italian market during that week. With its distinctive Brunito finish and anthracite circular brushed dial, the Luminor 8 Giorni demonstrated how Panerai’s codes can be reinterpreted with a contemporary design approach, aligning with the forward-thinking spirit of the creations featured at the fair.
