NEWS AND EVENTS

For over two decades, Panerai and renowned explorer and Maison ambassador Mike Horn have shared a profound and enduring connection united by a synergy of values that has led to the creation of exceptional timepieces and dedicated experiences. To immerse clients in the world of Panerai and the thrilling realm of exploration, the Brand hosted two exclusive events – one at the Casa Panerai boutique in Paris, France, and one at Geneva’s, Switzerland – where guests, joined by Mike Horn himself, were invited to discover the one-of-a-kind Panerai Experiences Program. Launched in 2019, this initiative provides owners of limited-edition Experience watches priceless intimate encounters that define luxury in a whole new sense. Through unparalleled access to the Maison’s world, the program showcases the technical prowess, durability and versatility of Panerai timepieces, while fostering a deep sense of community among the brand’s most loyal clientele to engage with the Maison on a deeper level. The events previewed the upcoming expedition to Bhutan in March where Horn – who will act as the official Master of Ceremonies guiding clients during the expedition – shared captivating insight into the journey, the activities and how to survive in the most adverse weather conditions. As guests explore one of the most remote and mystical corners of the Earth, this breathtaking journey will challenge both mind and body, testing their limits and expanding their horizons. Tapping into Panerai’s adventure pillar, the Bhutan experience will be a celebration of the Maison’s exploring spirit, allowing clients to live the exceptional, unlocked by their limited-edition Experience watch, where every moment is a masterpiece etched in history.