Li Yifeng was born in 1987 in Chengdu, China. In 2007, Li Yifeng rose his fame after participating in the talent show My Hero, winning the Most Popular Contestant award. He debuted as a singer in the same year, with the album Four Leaf Clover.
In 2009, Li Yifeng made his acting debut in a TV series and subsequently starred in films and TV series of various genres. He achieved major success for his roles in the TV series “Swords of Legends,” (2014) and the film “Mr. Six” (2015) for which he won the Best Supporting Actor at the 33rd Hundred Flowers Awards. In the same year, he ranked first in Forbes’ Top 10 Chinese Celebrities.
In 2019, Li Yifeng was appointed as the Global Ocean Ambassador by Greenpeace.
He continuously calls for decreased use of disposable plastic and establishing a large network of new ocean sanctuaries around the world. He is also committed to several more public welfare activities.
PANERAI NAMES LI YIFENG AS BRAND AMBASSADOR
Li Yifeng has built a brilliant career by pushing his creative limits to portray a multitude of unforgettable characters on film and television and release several albums.
Followed by millions of fans, he only continues to attain new professional heights. He is not only focused on film and music projects, but he is highly committed to humanitarian outreach, supporting several public service organizations.
“Panerai is the only Italian haute horlogerie brand outfitted with Swiss technology, and its endless pursuit of watchmaking innovation impresses me enormously. I am thrilled to be Panerai’s China Ambassador because I admire the brand’s history, that it is both deeply rooted in its legendary past and focused on the future. I really want to embody this brand, interpreting it and adding my own personal twist to it. And I cannot wait to visit the Laboratorio di Idee in Neuchatel to discover the brand’s know-how and secrets. It will be a thrill to meet the expert watchmakers who give Panerai watches their unmistakable identity” said Li Yifeng.
“Li’s independent and confident personality, his unrestrained and dedicated spirit, align with Panerai’s brand philosophy. His success demonstrates the energy and infinite potential of China’s young people. We welcome this outstanding star to explore unlimited possibilities with Panerai in the future” Panerai CEO Jean-Marc Pontroué explained.
Born in Chengdu in 1987, Li Yifeng made his professional singing debut in 2007, and gained remarkable acclaim for his role in the TV series “Swords of Legends” in 2014 and “The Lost Tomb” and “Sparrow” in 2015. He also enchanted audiences with standout performances in the films “Mr. Six,” “Guilty of Mind” and “Animal World.”
His diverse roles demonstrated a unique ability to excel across multiple genres. He attended the Style Icon Asia (SIA) Awards as the only Chinese honoree and won the SIA Style Icon Award in 2016.
A spate of exciting new projects is on Li Yi Feng’s agenda in 2021, including multiple movies and TV series.
Panerai will be a proud presence on his wrist as he embarks on his next achievements and ascends to new highs in an already celebrated career.
Li Yifeng is wearing the Luminor Chrono Goldtech™ Blu Notte that blends sporty and elegant elements. The chronograph is the sportiest complication par excellence, but the whole watch is enriched by the precious Goldtech™, a type of gold distinguished by high percentages of copper and platinum.
LUMINOR CHRONO GOLDTECH™ BLU NOTTE