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Legendary experiences, at the click of a mouse

Each of our extraordinary Panerai models has an equally epic story to tell. Much like their wearers, our fleet of high-performance watches exemplifies strength, endurance, innovation, and an inherently adventurous spirit. We’re pleased to debut PAMCAST, a new digital storytelling program that brings to life an immersive odyssey through the Panerai universe.

The PAMCAST editorial platform is a testament to our commitment to offering one-of-a-kind experiences, both online and off. We look forward to taking you on a number of thrilling PAMCAST journeys, which range from virtual expeditions to voyages through Panerai’s riveting history to curated travel guides to the world’s most exquisite locales.

Italian Colors

Everything you need to know before visiting the Cinque Terre Italy. The perfect itinerary, including spectacular hiking, and tips on how to visit this one of a kind destination always with your loyal Luminor Marina Carbotech on the wrist.

Luminor Blu Mare

At Panerai, we know the most exceptional objects have equally inspired stories behind them. Discover the rich history of deep-sea diving tools, and meet a modern-day marvel, the Luminor Blu Mare – 44mm.


Developed to merge technical performance and substance with proven knowhow, the new Submersible unifies its aesthetic and functional dimensions by displaying a fitting color on the opaque ceramic disc of the bezel: blue, a hue that instantly evokes the sea.