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Innovation is at the heart of Panerai. We've developed military devices and new calibres, as well as pioneering new materials such as eco-titanium and bulk metallic glass alloy. Now we're pushing towards an environmentally-friendly future: the future is in our hands. We invite you to discover our latest innovations, for both men and women. Luminor evolves for a new era, with contemporary functionality and compact designs, while eLab-ID and the Luminor Marina eSteel offer extremely high percentages of recycled materials. The perfect combination of Swiss engineering and Italian design.

Submersible eLab ID

Designing the future

Introducing our most environmentally-sustainable edition to date, paving the way for the watch industry. With a creative and tenatious spirit, it's the result of the research and development lead by the Panerai Laboratorio di Idee. It sparked the creation of a new, circular design chain, challenging our partners to embark on a journey of experimentation and exploration to reuse raw material waste. Every element has been considered, from the sapphire crystal to the gold hands.

Do you want to be part of the solution?

The future is in our hands.

Submersible eLAB-ID™ is an unprecedented achievement in the history of the watch industry. A total of 98.6% of its weight comes from materials integrating a high rate of recycled elements. Its case, sandwich dial and bridges are composed of EcoTitanium™, a recycled titanium alloy that is a lightweight aerospace-grade metal made of more than 80% pure recycled content. Submersible eLAB-ID™ is the first watch to use 100% recycled SuperLuminova™ on its dial and hands and 100% recycled silicon for its movement escapement. Both are obtained through dedicated, small-scale recycling processes that reuse raw material waste. From the sapphire crystal to the gold hands, most of the major components contain recycled-based material.


The greatest icons evolve over time, and the Luminor is no exception. It was originally the first model to feature our patented crown-protecting device, and it's now the first to feature our brand new eSteel casing. Polished dials reveal a gradient finish, coordinating with the colour of the recycled textile straps and trapezoidal pin buckle. Powered by a P.0910 Calibre, the automatic movement has a three-day power reserve and has been designed and developed completely in-house.


The future is in our hands. Panerai forges ahead with circular design, thanks to our cutting-edge eSteel. Both the case and dial of Luminor Marina eSteel feature a new recycled steel alloy. Developed in collaboration with a selection of brand partners, it reduces the need to extract virgin materials and lowers our environmental impact. It's durable, water-resistant and available in three dial colours: Blu Profondo, Grigio Roccia and Verde Smeraldo (available exclusively in Panerai boutiques and online). Better for you, better for the planet.


Available on e-commerce from April 26th

Tame time. Pace epic competitions. Synchronise heroic missions. This limited edition watch (PAM01135) marks our return to chronography. Available in just 200 pieces, it's powered by a P.2004 calibre created and developed entirely in house, with a manually-wound mechanical movement that focuses on performance. A single-button column wheel chronograph combines the start, stop and reset functions in a unique push-piece, while the GMT function allows home and local time to be displayed simultaneously.


When it comes to sport, it's all about attitude. A powerful 44mm sandblasted black ceramic case frames our iconic Luminor silhouette, based on Zirconium Oxide powder. The midnight blue dial with satiné soleil decoration brings a sleek edge. Arabic numerals and white Super LumiNova™ indexes show their true colours through green luminescence. A deep blue calfskin strap exudes elegance in every setting, interchangeable with a matching rubber strap when it's time to race.


Designed for champions, where a single second makes all the difference. Precision and performance collide in three new editions, fusing aesthetic expression and Italian heritage. Since the 1940s, our passion for the sea has set us apart, fuelling our sporting know-how. The Luminor Chrono resists up to 10 bar (100 metres deep) and is slim, lightweight and ergonomic. Chronograph controls on the left and blue hands define the watch face, while the sandwich dial and crown-protecting bridge frame the right.

Luminor was made to perform, with an efficient, high-performance self-winding movement and potent power reserve. Folding clasps and slimmer blades highlight attention to detail, while all the bracelet links feature our signature Panerai safety lock system. Just like rest of the Luminor Chrono range, this edition offers an interchangeable system to switch out the strap in seconds. Metal link bracelet or aligator leather and rubber: the choice is yours.


A limited edition 44mm model that celebrates the audacity of the Luna Rossa Prada Pirelli sailing team. Inspired by our iconic Luminor editions, it features start, stop and reset pushers on the left and a crown-protecting bridge on the right. The deep blue sandwich dial contrasts with two bi-material rubber with a rubber structure. Long-lasting quality meets long durability, meaning its waterproof up to 10 bar (100 meters).


Designed to spark the thrilling sensation of competition, the self-winding P.9200 Calibre brings a new edge to the Panerai chronograph. Reliable and long-lasting, it reveals a 42-hour power reserve delivered through energy stored in a single barrel. What's more, there's a tachymeter scale on the flange, designed to extend its use on land too. Available in just 1000 pieces, PAM01303 focuses on precision performance and next-generation design.


Taming time, pacing epic competitions, synchronizing heroic missions: they are weighty responsibilities that hold success or failure in the balance, and therefore must be entrusted to tools with advanced mechanics. It is a world of precision and performance in which Panerai has distinguished itself since the 1940s. Today the brand reaffirms its role in the sphere of chronography.

The sporting complication par excellence, Panerai’s return to the field of chronography is enhanced by the preciousness of Panerai Goldtech™, a type of gold distinguished by high percentages of copper and platinum, the metals responsible for its intense color, and heightened resistance to oxidation. This alloy lends an aesthetic dimension and mechanical properties that do not go unnoticed in the Luminor Chrono Goldtech™ Blu Notte.


Handle the pressure in style. Cloaked in our signature bronze, this next-generation automatic model is driven by a P.900 caliber. Water-resistant up to 30 bar with an IncablocTM Shockproof device, it’s been developed to handle the intense pressure of underwater dives so you can go the distance. Mixing innovation and tradition, the Submersible Bronzo Blu Abisso (PAM01074) is the first of its kind to use the date function and hold a three-day power reserve.


Pure bronze makes its debut across our 42mm format. Inspired by the archives, this limited-edition model features a thick sapphire crystal, a vintage deep blue suede strap, a trapezoidal bronze pin buckle and an additional rubber strap. A graduated unidirectional rotating bezel adds personality, while a bridge device with a crown protective lever adds strength and durability.


Panerai continues Luminor Due enhancing its emblematic identity through an unusual interpretation tinged with a charge of unexpected femininity. Panerai continues to dare by challenging rules and conventions, exploring new and unknown territory through a highly distinctive and surprisingly innovative model. Disruptive because it is characterized by an overt departure in its aesthetic dimension: Panerai Piccolo Due Madreperla

The aesthetic is unprecedented by Panerai, enhanced by iridescent mother-of-pearl, a lustrous material that endows each watch with a unique character. It proves an elegant complement to the pink gold colour hands, applied numerals and date window that gleam with warm radiance, and reflects the light shed by numerals and indices filled by white SuperLumiNova™ with green luminescence.