Condition of Sales

Only individuals (and not legal entities) who (a) have reached the age of eighteen (18), (b) have legal capacity to enter into contracts and (c) have a shipping address in the location or locations listed in Clause 14 may order products through the Client Relations Center or on the Website. If you are under the age of eighteen (18) or otherwise cannot lawfully enter into a contract, you must have your parent or guardian place an order on your behalf and thereby assent to these Conditions of Sale. By placing an order through the Client Relations Center or on the Website, you represent and warrant that you are a bona fide end-user customer and will not deliver, sell or otherwise distribute Panerai products or purchase Panerai products for commercial purposes or any other commercial benefit.

All orders placed through on the Website are subject to availability and acceptance by Panerai. Quantity limits may apply in relation to certain products. Panerai further reserves the right to refuse at any moment in time, without prior notice, orders exceeding a certain number of authorized products.

In order to place an order, you or the Panerai Ambassador (on your behalf) may either register and create an online account, or place an order as a guest without creating an online account by selecting the "Guest Checkout" option.

If you are ordering on the Website, orders will be processed as follows: Once you have chosen a product, you may place this product in your shopping bag. You may then decide to continue shopping for other products and add them to your shopping bag (subject to availability and quantity limits) or proceed to “Checkout”. You may also remove one or several products you have selected from the Shopping Bag. Once on the payment page, review your order details and personal information (including email, shipping address, billing address and payment information), check the box next to “I have read and I accept the Conditions”. Then, place your order.

Notwithstanding anything to the contrary provided for herein, Panerai reserves the right to refuse, cancel and terminate orders at any moment in time. For example, Panerai may refuse, terminate or cancel your order if there is an ongoing dispute concerning payment of a prior order or if Panerai suspects, in its sole discretion, that you have engaged in fraudulent or grey market activities or have otherwise violated these Conditions of Sale or the policies incorporated herein by reference.

All prices shown on the product pages of the Website or quoted by the Client Relations Center are in Hong Kong Dollars.

Panerai reserves the right to modify prices and delivery costs at any time without prior notice. The price of a product and delivery costs displayed on the Website or quoted by the Client Relations Center, at the time Panerai provides you with a Confirmation of Order will be honored by Panerai.

Actual shipping costs and applicable taxes, if any, will be reflected on your payment page before you are asked to confirm and place your order (in the case of a Website order) and will also be reflected in the Confirmation of Order. Delivery costs, if any, are described in the shipping policy set forth below and specified on the Website. Sales and use taxes will vary based on the location to which products are being shipped. Delivery costs and estimated sales and use taxes are not stated on the product pages but will be added to the product price, if applicable, after you have chosen your delivery location and options.

Please note that changes to applicable law between the date your order is placed and the date you are sent a Confirmation of Order may result in changes to the sales tax associated with your purchase. If the resulting change is an increase in the sales tax you are charged, we will contact you and ask that you reconfirm your purchase.

We accept the methods of payment offered on the Website or through the Client Relations Center.

When ordering on the Website, you will need to enter your payment details on the appropriate form. In the case of an order placed by telephone, you will need to communicate to the Client Relations Center your credit/debit card number and your three or four digit security code that is printed on the back or the front of your card (CVV2/CVC2/CID).

All credit/debit card holders are subject to validation checks and authorization by the card issuer. If the issuer of your payment card refuses to authorize payment to Panerai, you will need to contact your card issuer directly to solve this problem.

In order to process your order, we may perform security checks on your credit card. The full amount of your purchase will be blocked on your credit card until your order is shipped to the shipping address you have provided to Panerai, at which point in time you will be sent a Confirmation of Order and your credit card will be charged the applicable purchase price. By submitting an offer to purchase Panerai products on the Website or through the Client Relations Center, you expressly authorize Panerai to perform security checks, where Panerai deems necessary, to transmit or to obtain information (including any updated information) about you to or from third parties from time to time, including but not limited to your credit-card number, to authenticate your identity, to validate your credit card, to obtain an initial credit card authorization and to authorize individual purchase transactions.

Where we offer PayPal/Alipay/WeChat Pay as a payment method, the full amount of your purchase may be taken immediately following the placement of your order. Pre-payment shall not impact any of your legal rights under these Conditions of Sale (including for example any right of refund). If we cannot meet our shipping and/or delivery obligations set out below, we will notify you via e-mail and we will refund the pre-payment without undue delay.

Wire transfer payment is available through the Client Relations Center. All customers must provide proper form of identification when making a purchase by bank wire transfer. Panerai does not charge a fee for bank wire transfers; however, some financial institutions will charge a fee for using a bank wire transfer.

Panerai requires that all bank wire transfer orders by phone be confirmed through an order approval process. Panerai may acknowledge a bank wire transfer order, but the order will not be processed until the payment has been received and confirmed by Panerai by email. If your wire transfer payment is not credited into our bank account within seven (7) days after you have placed your order, your order will be cancelled.

You should carefully check and confirm all details on the payment page before placing your order. In the case of an order being placed through the Client Relations Center, the Panerai Ambassador will verbally ask you to confirm the details of your order.

Once you have made your choice and your order has been placed on the Website, you will receive an Acknowledgment of Order in writing (by email or otherwise), acknowledging the details of your order. Please make sure that you save this Order Reference Number for any future enquiries regarding your order. This Acknowledgment of Order is not an acceptance of your order. Following the transmission of the Acknowledgment of Order, Panerai will conduct its usual credit, anti-fraud, security and related legal checks and, if acceptable, will then process your order.

These Conditions of Sale will be provided to you with the Acknowledgement of Order. Please carefully review these Conditions of Sale upon receipt.

Upon shipment of your order, following completion by Panerai of its anti-fraud, security and related legal checks, Panerai will send you in writing (by email or otherwise) a written Confirmation of Order. The Written Confirmation of Order constitutes the acceptance of your order by Panerai and indicates the existence of a binding sales contract.

The Acknowledgement of Order and Confirmation of Order that are sent to you are deemed to be received when you are able to access them.

The Acknowledgment of Order, Confirmation of Order and any automatic recording systems used by the Client Relations Center or the Website will be proof of a binding agreement between you and Panerai.

Bracelet adjustment can be available on the material metal and ceramic. If you wish to have your bracelet adjusted, please provide the details on the Website or to the Client Relations Center.

Panerai reserves the right to withhold or refuse acceptance of any order for personalized products, or with a message card, that contains language that is objectionable, unlawful or contrary to Panerai policies.

Personalized products cannot be returned to Panerai for refund or exchange.

We only accept orders for delivery to addresses in Hong Kong S.A.R., China. Please note that Panerai does not ship to military or certain restricted areas, PO boxes, or hotels.

Boutique pick-up may be offered, free of charge, to certain locations. Please refer to the Website or call the Client Relations Center for more information. Panerai will inform you by email or by telephone when the product is ready for pick-up at the boutique.

If you order several products, Panerai will ship the order only once all products are available (no partial shipments).

We will use commercially reasonable endeavours to deliver the products, or to ensure the delivery by our third party shipping provider, on the estimated delivery date mentioned in your order.

When estimating package delivery time, please allow time for credit approval, address verification and order processing. Please note that it is always subject to receiving your full payment.

We will require a handwritten or electronic signature by you, or an adult acting on your behalf, to confirm the delivery of each Panerai product, at which point responsibility for your purchased goods passes to you.

When ordering products on the Website or Client Relations Center, you will receive, as the buyer, an invoice that will be sent to in writing (to your email address as a .pdf attachment or otherwise). You may also at any time later request an invoice by calling the Client Relations Center. Panerai may request that you provide proper identification as a condition to comply with such request.

In order to ensure your satisfaction, you may return Panerai products delivered in the location or locations listed in Clause 14, in accordance with the return and exchange policy set forth below. Returns of Panerai products that are not in compliance with the conditions and timeframes set forth below may be rejected by Panerai and will be sent back to you.

17.1. Return Period

Panerai allows you to return in the location or locations listed in Clause 14, Panerai products purchased on the Website or though the Client Relations Center within fourteen (14) days from the day you received your product, subject to the further terms and conditions set forth below.

17.2. Return Process

Products that have been purchased on the Website or through the Client Relations Center may only be returned to the Panerai e-boutique distribution center at the address of the Panerai Returns Department, as provided by the Panerai Client Relations Center, or in selected Panerai retail boutiques, in accordance with these Conditions of Sale.

Products that have not been purchased on the Website or through the Client Relations Center may NOT be returned to the Panerai e-boutique distribution center.

To return a product to the Panerai e-boutique distribution center, you must follow the steps mentioned below:

      i.         Please, call the Client Relations Center (telephone number indicated on the Website) to agree on a pick-up date by our logistics partner. You may be asked at this stage to provide photos of the product for us to make a first assessment of the condition of this product,

     ii.         Please, fill out the required information on the Return Form enclosed and sign it,

    iii.         You must include in the delivery package, the completed Return Form along with the product, all its accessories, the Service Guide, the Warranty Card and all other documents, in their original box,

    iv.         Please, seal the delivery package,

     v.         On the agreed date, our logistics partner will bring you a pre-paid airway bill and pick-up the sealed delivery package.

You must keep a proof of return shipment, and Panerai accepts no liability in the event that such proof cannot be produced. Only merchandise received by the Panerai e-boutique distribution center will be eligible for a refund or exchange.

To return a product to a Panerai retail boutique, please call the Client Relations Center (telephone number indicated on the Website) first to confirm the appointment with your selected Panerai retail boutique. You may be asked to provide photos of the products for us to make a first assessment of the condition of these products.

17.3. Condition of Returned Products

Panerai will verify that the returned product satisfies the conditions of the return policy and, if so, then proceed with the applicable refund or exchange.

Panerai products must be returned in a new and unused state, in perfect condition, with all protective materials in place and tags and stickers attached to them (if applicable), as well as with the original Panerai box and delivery package, including all accessories and documents. Panerai will not accept any return if the product shows signs of wear, or has been used or altered from its original condition in any way. Personalized products cannot be returned to Panerai for refund or exchange.

If you have received free items as part of your order, they must be returned with the products.

Watch bracelets that have been adjusted at your request must be returned with the exact same number of links as in the original delivery package.

All returns will be subject to strict Quality Control (QC) by Panerai to ensure that the returned products satisfy these requirements. If the products do not meet QC standards, Panerai will refuse the return, and the products will be sent back to you. If the returned product satisfies Quality Control (QC), Panerai will proceed with the applicable refund or exchange.

Failure to comply with the return process above or the return conditions will entitle Panerai to refuse the returned product and send it back to you, at your own cost.

17.4. Refunds

You may return a product purchased on the Website or through the Client Relations Center for refund, provided that the return complies with these Conditions of Sale.

Should a product be returned to the Panerai e-boutique distribution center, only the buyer will be entitled to receive a refund of the purchase price. In no event will a person who has received the Panerai Product as a gift (i.e. a “Gift Recipient”) be entitled to receive a refund.

If the return complies with these Conditions of Sale, Panerai will use commercially reasonable endeavours to refund the purchase price to the buyer using the same means of payment as used by the buyer for the initial transaction within fourteen (14) days after receipt of the returned item by the Panerai e-boutique distribution center. Except for delivery of an originally defective product (as defined below), initial shipping charges will not be refunded.

Should a product be returned to a Panerai retail boutique, the individual making the return will only be entitled to receive boutique merchandise credit. No cash or credit card refunds will be issued in respect of a return to a Panerai retail boutique. Boutique merchandise credits can only be applied to products purchased in a Panerai retail boutique and cannot be applied to products purchased through the Website or Client Relations Center.

17.5. Exchanges

You may return a product purchased on the Website or through the Client Relations Center for exchange with another Panerai product, provided that the return complies with these Conditions of Sale.

In any event, the sale of the returned product will be cancelled and a new order for the product ordered must be placed.

Should a product be returned to the Panerai e-boutique distribution center for exchange with a less expensive product, only the original buyer of the returned product will be entitled to receive a refund of the price difference.

Should a product be returned for exchange to a Panerai retail boutique for exchange with a less expensive product, the individual making the return will only be entitled to receive merchandise credit of the price difference.Boutique merchandise credits can only be applied to products purchased in a Panerai retail boutique and cannot be applied to products purchased through the Website or Client Relations Center.

If a product is returned for exchange with a more expensive product, you will have to pay the price difference.

Panerai is extremely cautious in ensuring that each product strictly complies with our quality criteria and that it has passed all our controls, both technical and aesthetic.

Selected products are covered by the Panerai International Guarantee. If you wish to repair a product covered by the Panerai International Guarantee, please refer to the Panerai International Guarantee, and call our Client Relations Center for more information.

If you receive a product that is covered by the Panerai International Guarantee and seems to have defects originally caused by Panerai (originally defective), please return it to Panerai in accordance with the return process above.

In your capacity as consumer, you may have legal rights under the laws of Hong Kong S.A.R., China governing the sale of consumer goods; those legal rights are not affected by these Conditions of Sale.

For any repair inquiries relating to a product ordered online, please contact our Client Relations Center (telephone number and email address indicated on the Website). 

While Panerai endeavours to verify the accuracy of any information it places on the Website, in advertisements or catalogues or as provided by the Client Relations Center, it makes no guarantees, whether express or implied, in relation to the accuracy, reliability and completeness of such information. Panerai does not confirm the price of a Panerai product until an Order Confirmation has been issued by Panerai, indicating the existence of a binding sales contract. If a Panerai product’s correct price is higher than the price posted on our Website, then Panerai will either contact the Customer for instructions before shipping the order or, if Panerai cannot obtain your instructions, reject the order and notify you of such rejection. If the order is rejected and you have already paid for the product, you will receive a full refund. 

Information and complaints. In case of any inquiry or complaint please contact our Client Relations Center on the telephone number and email address indicated on the Website.

Entire Agreement. The Conditions of Sale, including policies incorporated herein (e.g., Privacy Policy) constitute the entire agreement between you and Panerai regarding your purchase of Panerai products through the Client Relations Center or the Website, and supersede any prior conditions of sale.

Severability. In the event that any provision of the Conditions of Sale shall be determined to be partially void or unenforceable by any court having jurisdiction and for any reason whatsoever, it shall be void or unenforceable to that extent only and no further and the validity and enforceability of any of the other provisions of the Conditions of Sale shall not be affected.

These Conditions of Sale shall be governed by and construed in accordance with the laws of Hong Kong S.A.R., China.

The courts of Hong Kong S.A.R., China shall have exclusive jurisdiction over any disputes arising out of or in connection with these Conditions of Sale.

Without any restriction to bring proceedings before a court, you and Panerai will first make reasonable efforts for a period of thirty (30) days to resolve amicably any dispute or failure to agree that may arise out of or relate to the product, the Conditions of Sale or any breach thereof.