The new Panerai boutique reopens in Japan’s most famous department store, Isetan Shinjuku. Getting the attention of fashionistas around the world, the department store has become a must-see attraction for visitors to Tokyo. Panerai offers all Panerai enthusiasts a luxurious, one of a kind ambiance to view and purchase models across the varied collections as well as the brand’s most exclusive Special Editions. Panerai boutique spreads across and allures to the classic, Italian style environment where shapes, colours and materials craft an atmosphere that draws its inspiration from the sea; Panerai’s distinctive element. From the historical supply of highly specialised precision instruments to the Italian Navy, up to the current sponsorship of the classic boats regatta circuit Panerai Classic Yachts Challenge, the sea has always played a leading role in the Florentine company’s history. The Panerai boutique evokes this link through the use of precious woods, steel and bronze, recalling the ocean and the shapes of the most elegant sailing yachts.