Officine Panerai opens its fourth boutique in Seoul, together with the architect and designer Patricia Urquiola. The concept of the design and the materials used respect the philosophy and history of Officine Panerai. Situated at Galleria Main Department store, in the heart of the city, Gangnam, known to be a luxurious district in Korea, the Panerai boutique features an area of 35 square meters, displaying the collections of the Florentine company. The boutique is welcoming, sophisticated, contemporary and elegant: as well as admiring the technical beauty of Panerai watches, clients can relax in a luxurious, intimate space. The boutique has also a separate area for watch enthusiasts to enjoy an exclusive experience.