Milan, Edinburgh, and Oslo: a month of expansion and adventure for Panerai
September marked a vibrant chapter for Panerai, blending strategic retail expansion with exclusive brand experiences.
New boutiques in Milan and Edinburgh, nestled within the iconic Galleria Vittorio Emanuele II and along the prestigious Princes Street, respectively, offer discerning clients immersive journeys into the brand universe, thoughtfully integrated within their historic settings.
Concurrently, the Oslo Boutique celebrated its grand opening with a cocktail reception and ribbon-cutting ceremony on September 4th.
The following day, select guests embarked on an unforgettable adventure alongside legendary explorer Mike Horn, sailing the breathtaking Oslofjord, experiencing the thrill of RIB rides, hiking to the summit of Håøya, and indulging in a Michelin-starred Italian lunch – a true immersion into the exhilarating world of Panerai.
