Seignosse, France, recently pulsed with adrenaline as Panerai hosted an exclusive activation, immersing a selected group of clients in the thrill of adventure. On July 16^th and 17^th, guests plunged into the world of surfing firsthand, guided by Panerai Modern Hero, Kauli Vaast. This event showcased Panerai's strong ties to the marine world, offering insights into the inspiring life of a modern hero while providing participants with the unforgettable opportunity to experience exhilarating surfing sessions under the expert guidance of an Olympic champion. This unique experience provided a deep dive into the Panerai universe, as clients spent intense days alongside a Friend of the Brand, fostering a greater appreciation for the brand's core values.