The America's Cup village is open
The much-anticipated moment is finally here as Panerai stands alongside its modern heroes, the Luna Rossa Prada Pirelli sailing team, in the quest for the 37th America's Cup. Stay abreast with the team's thrilling exploits and explore a collection of technical watches developed and tested by these exceptional athletes.
Panerai's journey with the America's Cup, a symbol of nautical excellence and innovation, marks a significant chapter in its storied history. Since 2017, when Panerai became an Official Partner of the prestigious sailing competition and sponsored the Oracle Team USA and Softbank Team Japan, the brand has been deeply embedded in the elite sailing world.
In 2019, Panerai proudly became the Official Sponsor of Luna Rossa Prada Pirelli, further solidifying its commitment to the sport. This partnership reached new heights during the 36th America's Cup held in Auckland in 2021. Over these six years, Panerai has developed a series of technical watches, each inspired by the technologies and materials used in the America's Cup or crafted to meet the needs of the Luna Rossa Prada Pirelli team.
Engineered and tested at the Laboratorio di Idee at Panerai's Manufacture in Neuchâtel, these watches embody the brand's dedication to durability, reliability, and functionality.
To celebrate this moment, we are excited to launch the new Submersible Luna Rossa Carbotech™ PAM1563. Limited to just 37 pieces, this watch is a tribute to the 37th America's Cup. It will be worn by the sailing team’s captain, Max Sirena, during the races and is an e-commerce exclusive available for 24 hours on 5th September.
