Panerai reopens Isetan Shinjuku Boutique on Nov 1, 2023, with the expanded floor, welcoming you with the iconic luminescent clock, retro illuminated to recall the Super-Luminova® fluorescence, a shared feature in all Panerai watches.

The new boutique is an embodiment of the brand’s center pillars: Italianity, The world of the sea, Modern Heroes, and technicity. These elements blend seamlessly to capture the essence of the Maison, taking customers on a sensory journey that merges luxury, heritage, innovation and the spirit of discovery.

Discover the harmonious blend of concrete finish, marble-effect flooring, wood

veneer and metal grids – materials chosen not only for their aesthetic appeal but also for their representation of the brand’s values. The marble-effect flooring is inspired by Italy’s rich architecture and design history. The wood veneer and metal grids, contribute to the boutique’s contemporary aesthetic. The use of the colour blue to symbolize the sea and

the numerous marine-inspired elements and details are expressions of the brand’s integral connection with the underwater and diving world.

Take this opportunity to dive into Panerai universe. We are sincerely looking forward to welcoming you. 

Panerai Isetan Shinjuku Boutique

Tokyo Shinjuku-ku Shinjuku 3-14-1

Tokyo, Japan

Mon - Sun: 10:00 AM — 8:00 PM

Reach us at: +81 3 3352 1111

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