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Get ready for WATCHES AND WONDERS 2026 / Days / Hours / Minutes / Seconds
Tue Apr 14 00:00:00 UTC 2026
02:30:00
-04:00

Luna Rossa Partnership

Panerai is thrilled to announce that they will once again stand side by side with Luna Rossa as Official Sponsor of the team, forging ahead on their journey to conquer the 38th America’s Cup in the vibrant city of Naples. This edition marks a historic occasion as the competition will be sailed for the first time ever in Italy, under the watchful shadow of Mt Vesuvius and just off the waterfront of a UNESCO World Heritage Site.

Pushing new boundaries in performance, facing one’s limits and embracing the adrenaline of overcoming challenges – all in the glory of the sea. The modern heroes of Luna Rossa team epitomize Panerai’s core values as purveyors of Italian excellence. 

Luna Rossa boat racing at sea

The third campaign begins

With the competition for the 38th America’s Cup entering its core phase in less than a year, the journey restarts with the Sardinia Preliminary Regatta in Cagliari, scheduled from May 21st  to 24th, 2026, serving as the crucial first stop on the path to the world’s most prestigious yachting competition.

For their third campaign together, Panerai is set to accompany once again the Luna Rossa Team and its Modern Heroes, providing them with instruments that not only meet their rigorous demands for technical precision and performance, but also powerfully embody their shared passion of pushing limits beyond.

Luna Rossa crew preparing on deck before the race
Luna Rossa crew preparing on deck before the race
Luna Rossa catamaran sailing on open water

The second campaign together

Panerai reaffirmed its commitment as Official Sponsor, partnering with the Luna Rossa team for the second consecutive edition of America’s Cup. To mark the 37th edition of this sailing competition, Panerai hosted one of its renowned adventure experiences, offering the 20 fortunate owners of the new Luna Rossa Submersible Tourbillon GMT Luna Rossa Experience Edition an exclusive opportunity to feel the thrill of competition and extreme performance alongside the Luna Rossa Prada Pirelli team as they pursued the 37th America's Cup in Barcelona. This Xperience provided participants with privileged race access, allowing them to witness the competition from within the Luna Rossa Prada Pirelli team, while fully embracing the vibrant lifestyle and culture of Catalonia.

A shared journery of values, luna Rossa team with watch display A shared journery of values, luna Rossa team with watch display

A shared journey of values

This collaboration intersects with all the pillars of the Panerai identity, embodying Italian DNA, the Maison’s deep-rooted connection to the marine world, and its commitment to crafting instruments for modern heroes. Watches engineered and tested for the toughest conditions, epitomizing the brand’s dedication to durability, reliability, and functionality.
Luna rossa ship in the ocean, the beginning of panerai partnership Luna rossa ship in the ocean, the beginning of panerai partnership

The beginning

The partnership with Luna Rossa emerged naturally for a brand like Panerai that makes performance and technological innovation its distinctive flags and the Italian-Swiss watch manufacturer became the Official Sponsor of Italian sailing team in 2019. It was during the 36th America’s Cup presented by Prada and held in the Hauraki Gulf of Auckland in 2021, that Panerai culminated its nautical ties with the sailing team. 
Luna Rossa sailing team Luna Rossa sailing team

Luna Rossa Sailing Team

The Luna Rossa Sailing Team is a blend of excellence that includes the finest talents of Italian sports. World and Olympic medal-winning sailors, America’s Cup winners and rowing champions, professional cyclists and rugby players, all sailing together onboard the AC75 and united by the same passion and the same goal: to win the America’s Cup and bring it to Italy. For them Panerai has relentlessly developed collections of technical watches, one for each year of preparation in the run-up to the ultimate challenge, either drawing inspiration from the technologies and materials used in the America’s Cup or from the insights and needs of the Luna Rossa team.
Luna Rossa team at ameriac's Cup Luna Rossa team at ameriac's Cup

Luna Rossa

Since its foundation in 1997, Luna Rossa has written the history of Italian and international sailing. Luna Rossa sealed victories in two editions of the Challenger Selection Series (in 2000 and 2021), winning the right to challenge the Defender of the trophy. In the final match of the 36th America’s Cup – presented by PRADA, Luna Rossa achieved the best result ever for an Italian team. In 2024 the team competed for the sixth time to the world's oldest sporting trophy held for the occasion in Barcelona, Spain.
Panerai sponsor of the Oracle Team USA and Softbank Team Japan Panerai sponsor of the Oracle Team USA and Softbank Team Japan

Panerai and America’s Cup

Panerai’s journey with the America’s Cup, a symbol of nautical excellence and innovation, marks a significant chapter in its storied history. The relationship began in 2017, when Panerai stepped into the sailing sport elite and became the Official Partner of the prestigious sailing competition and the sponsor of the Oracle Team USA and Softbank Team Japan.
Luna Rossa boat in America's cup Luna Rossa boat in America's cup

America’s Cup

The America’s Cup is the oldest trophy in the history of sport, anticipating the modern Olympics by 45 years. It is a challenge between yacht clubs and represents the ultimate sailing competition, which has always been played on a dual sporting and technological level.
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