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Collaboration to advance sustainability is not new to Panerai, a brand profoundly wedded to the sea, which has an extensive history of engaging with environmental concerns and institutions, including collaborations with activist-adventurers like Mike Horn and Jeremy Jauncey.



Panerai has forged a partnership with IOC-UNESCO – the Intergovernmental Oceanographic Commission of UNESCO - to develop the Ocean Literacy, a global educational and awareness raising program to empower as many people as possible to become agent of change and ocean stewards in the framework of the UN Decade of Ocean Science for Sustainable Development (2021-2030). It is a two-year collaboration project dedicated to education, citizen science and industry involvement.


To address the issue of education, Panerai launched “Panerai Ocean Conservation Initiative” a worldwide campaign among 100 universities in the world to enlighten students on how a luxury brand, like Panerai, can be a force for good for the planet thanks to its serious commitment towards sustainability



Razer and luxury watch manufacturer Panerai, have come together under a shared commitment to advancing ocean preservation, and rallied RazerCon viewers to Make Time for our Ocean.

As part of this year long campaign, Razer, the world’s leading lifestyle brand for gamers and Panerai have committed to enhancing ocean literacy and will be supporting a cause together that will be revealed in June 2022.