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Wed Apr 10 00:00:00 UTC 2024


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A Tribute to the Enduring Partnership of Panerai and Luna Rossa

Going to one’s limits, pushing new boundaries in performance, and living the adrenaline of overcoming challenges, all in the glory of the open sea – the modern heroes of the Luna Rossa Prada Pirelli team are the ultimate embodiment of Panerai’s values. Panerai perpetuates its pursuit of crafting precise tools through research, new materials, and high technology to accompany the contemporary navigators of the sailing team

The Luminor and Luminor Due universe expands with novel Luna Rossa timepieces

As the legends of the sea forge ahead on their quest to conquer the 37th America’s Cup, Panerai, as the official sponsor of the Italian Luna Rossa Prada Pirelli sailing team, advances with the introduction of new timepieces to the Luna Rossa collection inspired by the technical innovation and the majestic beauty of the yachting world. Interpreting the values and boldness of the sporting world in a lifestyle key, the new timepieces feature novel creatives inspired by Luna Rossa’s boat materials and aesthetic codes with a diverse appeal for all genders. 


Luminor PAM01404

the Luminor Luna Rossa Quaranta BiTempo PAM01404 delivers with its automatic P.900/GMT calibre with a three-day power reserve. Displaying two time zones, the tip of the GMT hand is gilded in red in tribute to the color of the Luna Rossa Prada Pirelli team’s boat sail. The watch is set in a 40mm steel case and features a blue sun- brushed dial.


Luminor Due PAM01381

The Luminor Due Luna Rossa PAM01381 is set in a polished 42mm steel case matched with a grey bi-material strap. With a white Dial with Luminous Arabic numerals and Hour markers, date at 3 o' clock and small seconds at 9 o' clock.


Luminor Due PAM01378

The Luminor Due PAM01378 is set in a polished 38mm steel case matched with a white Saffiano leather strap that bears the team’s name and red stripe logo.


A two day Experience of adventure, discovery and sportsmanship together with the Luna Rossa Team.

To bring a slice of the sailing adventure to its clients, Panerai also introduces Luminor Luna Rossa Chrono Carbotech PAM01519, an Experience edition that will allow owners of the timepiece to partake in an immersion experience specifically curated by the Maison. 


The special Experience edition is limited to 37 pieces to celebrate the 37th edition of the America Cup in 2024. Purchasing the PAM01519 will gain watch owners access to a special experience to take place in Cagliari. Together with the Luna Rossa Prada Pirelli team.