A collection of thoughtful actions by engaged individuals can reap significant improvements. To that end, Panerai encourages its employees to contribute to their communities by sponsoring their “volunteering” projects.




Centered on the “People” pillar, “Do It Together” is the Panerai initiative that promotes employee participation in volunteer efforts.


It is an open call for employees to present a specific project from the associations they are part of, in order to get a one-time pledge to support it.

Launched in 2021, the first edition involved more than 300 employees between Italy and Switzerland celebrating 5 winning project chosen among all the ones presented.

Since 2022, the initiative has been extended worldwide to enable all Panerai employees to take part.

The selected winning projects cover the fields of social inclusion, diversity, women empowerment, environment and solidarity.



Since 2020, Panerai supports Imibala Trust, a registered South African NPO that works with children of school-going age whose lives are affected by impoverished circumstances. Imibala offers programmes that make a substantial and measurable difference in the lives of children.   

Panerai provided uniforms for the children, donated 3 buses and provided a state of the art computer lab, as well as 22 educational tablets for educational purposes.


Considering Panerai’s role in ocean preservation, the brand organizes dedicated  “Plastic collection Days” to fight the cause and contribute to a better world.


Employees all over the world are offered the opportunity to participate to pick up plastic close to rivers and the ocean, or simply in the city where they live.