1. Home
  2. Privacy Policy

Privacy Policy


About Officine Panerai and this Privacy Policy

Officine Panerai a branch of Richemont International SA has its registered offices at Route des Biches, 10 CH-1752 Villars-sur-Glâne, Switzerland.  In this Privacy Policy, we use the term Officine Panerai (and "we", "us" and "our") to refer to the head office of Officine Panerai at the registered address above, its affiliates and our boutiques. 


Please take a moment to read the following policy which explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites, mobile applications (together the “Platforms”), when you visit a Officine Panerai Boutique or contact the Officine Panerai Concierge by telephone or when you interact with us over social media platforms.  It also explains how we collect information through the use of cookies and related technologies when you use our Platforms. 


Updates to this Privacy Policy

From time to time we may update this Privacy Policy.  When we do we will publish the changes on this Platform.


Information you provide to us and how we use it

To access certain areas of our Platform, you will need to register with us.  During the registration process you will be asked to submit personal information about yourself (including your name and address, date of birth, e-mail address and telephone number, and, if you make a purchase with us, payment details).  By entering your details in the fields requested, you enable Officine Panerai to provide you with the services you select. 

In addition, we may also collect personal information from you when you correspond with us (for example, if you contact us with a query about one of our products or services), when you provide your details when you visit an Officine Panerai Boutique or contact the Officine Panerai Concierge by telephone.  Please note that calls to the Officine Panerai Concierge may be recorded for security, training and development purposes.

If you choose to interact with Officine Panerai via a social media platform or other third party service, we will collect the information you have provided to us through that platform.

We also collect certain information automatically about visitors to our Platform, described in the section headed "Cookies and other information that we automatically collect", below. 

We will use the information we collect from you to:

— manage and fulfill purchase and repair orders and to provide after service care;

— deal with your enquiries and requests;

— send service related communications, including announcements and administrative messages such as order confirmations;

— send you marketing communications (including e-mails) relating to us and other third party partners in accordance with your communications preferences (please see the ''Editing or deleting your personal information” section below for further information about how you can control these updates);

— conduct market research so that we can continuously improve the services we provide to our customers;

— prevent fraud and other prohibited or illegal activities and as part of our efforts to keep our Platform secure; and

— understand how our Platform is used so that we can continuously improve our Platform, services and other offerings. 


Cookies and other information that we automatically collect

Like most Platforms, Officine Panerai logs IP addresses and uses cookies and similar technologies that allow us to recognize you and to customize your experience, and provide us with information about the way our Platform visitors access our Platform.  You can find out more about how we use cookies and related technologies below. 


What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website or mobile application.  They are used to recognize your computer as you move between pages on a website, or when you return to a website or mobile application you have visited previously.  Cookies are widely used in order to make platforms work, or to work more efficiently, as well as to provide information to the owners of the platform. 

We use cookies to enhance the online experience of our visitors (for example, by remembering your language and/or product preferences) and to better understand how our Platform is used.  Cookies may tell us, for example, whether you have visited our Platform before or whether you are a new visitor.  They can also help to ensure that adverts you see online are more relevant to you and your interests.


There are two broad categories of cookies:

First party cookies, served directly by Officine Panerai to your computer or mobile device.  They are used only by Officine Panerai to recognize your computer or mobile device when it revisits our Platform. 

Third party cookies, which are served by a third party service provider on our Platform, and can be used by the service provider to recognize your computer or mobile device when it visits other platforms.  Third party cookies are most commonly used for platform analytics or advertising purposes.

Cookies can remain on your computer or mobile device for different periods of time.  Officine Panerai uses both 'session cookies' and ‘permanent cookies’.  Session cookies exist only while your browser is open and are deleted automatically once you close your browser.  Permanent cookies survive after your browser is closed, and can be used to recognize your computer or mobile device when you open your browser and browse the internet again. 


What cookies does Officine Panerai use?

The Platform serves only the following types of cookies to your computer or mobile device:



Read less


Cookies necessary for essential purposes

These cookies are essential to provide you with services available through this Platform
and to use some of its features, such as access to secure areas.  Without these cookies, services
you have asked for, like transactional pages and secure login accounts, would not be possible.

Functionality Cookies

These cookies serve a variety of purposes related to the presentation, performance and
functionality of this Platform. Their overall purpose, however, is to enhance visitors'
experience and enjoyment of this Platform.
For example, some of these cookies enable visitors to specify language, product or other 
platform preferences.

Analytics Cookies

These cookies are used to collect information about how visitors use our Platform.
The information gathered does not identify any individual visitor and is aggregated. It
includes the number of visitors to our Platform, the platforms that referred them to our
Platform and the pages that they visited on our Platform.
We use this information to help run our Platform more efficiently, to gather broad
demographic information and to monitor the level of activity on our Platform.

Avertising Cookies

When you visit our Platform or click on advertisements or promotional areas on the
Platform these cookies are used to deliver adverts more relevant to you and your interests.
They are also used to limit the number of times you see an advertisement as well as help to 
evaluate the effectiveness of advertising and promotion.
They are sually placed by advertising networks with our permission. They remember that
you have visited a platform and this information is shared with other organizations such as

Conent sharing and social networking cookies

These cookies enable users to share pages and content through third party social 
networking and other platforms. The companies that serve these cookies may also use
your information to serve targeted advertising on other platforms.

Read less

Further detailed information about the specific cookies used on this Platform and the third parties who serve them can be found in our cookie consent tool.  You can use this cookie consent tool to control your cookie preferences.


How to control or delete cookies

You have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below.  However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Platform. 

You can set your cookie preferences by using our cookie consent tool  or by changing your browser settings so that cookies from this Platform cannot be placed on your computer or mobile device.  In order to do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” facility). 

If you would like to learn more, please visit http://www.aboutads.info/choices/.  More detail on how businesses use cookies is available at www.allaboutcookies.org.  We are not responsible for effectiveness of or compliance with any third parties’ opt-out options.


IP addresses

We may collect information about your computer or mobile device, including where available your IP address, operating system, log in times and browser type.  We use this information to better understand how visitors use our Platform and for internal reporting purposes.  We may anonymize and share this information with advertisers, sponsors or other businesses.


About Advertising

The Platforms may use third parties such as network advertisers and ad exchanges to serve you ads on third party platforms after you leave our Platforms, and we may use third party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the Platforms and viewing of ads and of our content.  Network advertisers are third parties that display advertisements, which may be based on your visits to the Platforms and other apps and sites you have visited.  Third party ad serving enables us to target advertisements to you for products and services that you might be interested. 

Third party tracking technologies are not controlled by us, even if they are associated with our Platforms or our ads.  Statements regarding our practices do not apply to the methods for collecting information used by these third parties and others or the use of the information that such third parties collect.  The relevant third party’s terms of service, privacy policy, permissions, notices and choices should be reviewed regarding their collection, storage and sharing practices.  We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties. 

You have choices in respect of the delivery of ads.  You may opt-out of receiving certain types of behavioural ads by visiting the third party websites described in the section headed “How to control or delete cookies” above.  We are not responsible for effectiveness of or compliance with any third parties’ opt-out options.


Sharing your information

We do not rent, sell or share personal information about you with other people or non-affiliated companies except under the following circumstances:

— to third party providers who provide services on our behalf such as online and other payments, processing credit card transactions and handling credit checks and fraud prevention;

— we may disclose your personal information to any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party;  and

— we may disclose your personal information to any third party that purchases, or to which we transfer, all or substantially all of our assets and business.  Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Privacy Policy.


International Transfers

Information we collect may be transferred to, stored and processed in any country or territory where one or more of our affiliated companies or third party service providers are located or maintain facilities.  While other territories may not have the same standards of data protection as those within your home country, we will continue to protect the personal information we transfer in accordance with this Privacy Policy. 


Protecting your information

We want you to feel confident about using our Platform, and we are committed to protecting the personal information we collect.  We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs.  We have appropriate technical and organizational physical, electronic, and procedural safeguards to protect the personal information that you provide to us against unauthorized or unlawful processing and against accidental loss, damage or destruction.


How to edit, delete or access your personal information

You have the right to ask for access to any personal information that we hold about you in our records, to correct any inaccuracies and to update any out-of-date information.  You can also ask us not to send you direct marketing communications (however please note that we may continue to send you service related (i.e.  non-marketing) communications, such as e-mail updates on your order status).  If you wish to exercise any of these rights, please write to us at the address listed below. 

You may unsubscribe from e-mail marketing communications at any time by e-mailing the address below in the section headed “Contact us” or clicking on the ‘unsubscribe’ link in any Officine Panerai marketing e-mails. 


Your California Privacy Rights

Under California Civil Code Section 1798.83, if you are a California resident and your business relationship with us is primarily for personal, family or household purposes, you may request certain data regarding our disclosure, if any, of personal information to third parties for the third parties’ direct marketing purposes.  To make such a request, please send an e-mail message our e-mail address below with “Request for California Privacy Information” in the subject line.  You may make such a request up to once per calendar year.  If applicable, we will provide you, by e-mail, a list of the categories of personal information disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, along with the third parties’ names and addresses.  Please note that not all personal information sharing is covered by Section 1798.83’s requirements.



The Platform is not directed at anyone who we know to be under the age of 13, nor do we collect any personal information from anyone who we know to be under the age of 13.  If you are under the age of 13, you should not use the Platform and should not submit any personal information to us.


Contact us

If you have any questions or comments about this Privacy Policy, or privacy matters generally, please contact us at the address provided below.  You can also use this address if you wish to request access to the personal data we hold about you or to unsubscribe from any further e-mail marketing communications.



Data Protection Officer

Casella Postale 17030

Viale Monza, 259 – 20126 Milan



Email: dataprotection@panerai.com



Read less