The Officine Panerai boutique in Geneva is located on Rue du Rhône, the most prestigious luxury shopping street in the city. The Geneva boutique’s design is typical of Officine Panerai: shapes, colours and materials combine to create a simple and sober ambiance, in a pure Italian style inspired by the sea, using materials such as teak and steel, with windows shaped like portholes and furnishings with sinuous lines. In addition to the traditional sales area, Officine Panerai’s Geneva store also provides more discreet salons for watch collectors and customers wishing to discover Panerai’s collection and to enjoy dedicated and exclusive service.