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CASA PANERAI

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Casa Panerai, 711 Madison Ave - New York , UNITED STATES
Phone: (212) 223-1562
now opening
opening hours
週一 上午10:00 — 下午6:00
週二 上午10:00 — 下午6:00
週三 上午10:00 — 下午6:00
週四 上午10:00 — 下午6:00
週五 上午10:00 — 下午6:00
週六 上午10:00 — 下午6:00
special openings
days closed
Distance: Km
Description
Panerai strengthens its presence in the heart of New York with a brand-new Madison Avenue boutique, its largest in the world, reflecting the vitality and strength of the dynamic city’s streetscape. Right in the lively centre of one of the most prominent global destinations for luxury shopping, Casa Panerai takes place, offering clients an unparalleled experience where Swiss watchmaking meets the Italian spirit. Home to an extensive collection of watches, both historical and contemporary, the store welcomes clients with elements visible from the sidewalk, an LED screen displaying captivating images that convey the brand’s connection to the marine realm and its spirit of adventure, and a larger-than-life iconic luminous green wall clock. Inside, an immersive timeline spanning nearly 30 feet along an original exposed brick wall highlights significant milestones of the Maison’s history in a multidimensional exhibition with materials including reproductions of original mechanisms, copies of patents and certifications and interactive models. Approachability and accessibility are cornerstones of the boutique, encouraging clients to feel at ease, move through the space unhurriedly and interact with the watches without glass barriers. The experience may be self-guided or aided by a Panerai representative to the client’s preference. The boutique includes a VIP zone featuring soft, rounded furnishings and an oceanic influence that pervades the room, with walls covered in artisan-crafted variegated blue resin that evokes the kaleidoscopic hues of the sea. To complete Panerai’s heritage and aesthetic sensibility, the interiors feature furniture from Italian interior designers while a coffee bar sits on the upper level to offer a relaxing break.
Casa Panerai







店內延伸近30英尺的發展史導覽展示於原有建築的裸磚牆上,以不同維度的形式展出品牌的原創裝置、專利證書副本和互動模型,讓顧客親歷其境般回顧品牌歷史上的里程碑。專門店以便利顧客體驗為設計重點,鼓勵顧客輕鬆漫步店內,與以不設玻璃屏障的方式展示的腕錶互動。顧客可以按自己的偏好自行或跟隨沛納海的代表進行探索。







店內的VIP區域配備柔軟的圓形家具,各處設計皆展現出海洋氣息,如牆壁覆上了手工製的多彩藍色樹脂,效果猶如千變萬化的海洋色彩。為完整體現沛納海的品牌傳統和美學觸覺,店內配備由義大利室內設計師設計的家具,而樓上則設有讓顧客放鬆休憩的咖啡吧區域。

 

 

 

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