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Milano

information

now opening
opening hours
週一 上午10:00 — 下午7:00
週二 上午10:00 — 下午7:00
週三 上午10:00 — 下午7:00
週四 上午10:00 — 下午7:00
週五 上午10:00 — 下午7:00
週六 上午10:00 — 下午7:00
週日 上午10:00 — 下午7:00
special openings
days closed
31st of March and 1st of April closed
Distance: Km
Description
In the heart of a city rich in history, art, and culture, Panerai strengthens its presence with a new boutique in the prestigious Milanese golden triangle. Right in the bustling center of Via Montenapoleone n. 19, the universe of the Maison unfolds in a bright, welcoming space spanning 160 square meters. An embodiment of an elevated customer experience, the warmth and familiarity of Italian hospitality seep through the boutique walls, greeting visitors with a convivial and welcoming atmosphere. Incorporating influences of the city, the design reflects the ambiance of a Salotto Milanese with unmistakable classic design elements, including white plaster finish, moldings, cornices, and minimalistic ceiling lighting. These features merge with Panerai’s aesthetics to highlight the brand’s key pillars: Italianity, the world of the sea, modern heroes, and technicity. From the outside, the Panerai logo, bold, and distinct, synchronizes with the expansive, transparent windows, while the Maison’s iconic luminescent clock that greets visitors upon entry is an unmistakable nod to the brand’s DNA, underscoring the enduring theme of luminescence. Enhancing the boutique’s immersive environment is the eye-catching LED wall. This feature amplifies the in-store experience while simultaneously drawing attention from beyond the windows. As much a part of the boutique’s interior as its exterior, the LED wall serves as a lighthouse, visually guiding customers into the world of Panerai. The boutique’s ground floor welcomes the guests showcasing Panerai’s iconic timepieces. The collections are harmoniously displayed along the walls, on the counter and on tower cabinets made of dark wood and green, blue, or black marble, hues that reflect Maison’s inherent spirit and aesthetic. Upon ascending to the first floor, the impact of the timeline design feature is immediately apparent. This immersive approach offers a visual overview of Panerai’s rich history and evolution, engaging customers in an informative journey through the brand’s legacy that leads up to the final stage of the opening of Milan Casa Panerai. The first floor is a plush area equipped with low tables, armchairs, a bar, and a client counter. At the heart of the space is the ‘Bar Italiano’, which offers not only a casual space for customers to relax with a coffee or a drink but also an additional showcasing and selling space. Underlining the brand’s Italian DNA, the boutique is furnished in Italian pieces, anchored by the exclusive reproduction of the original piece of the Pavone chandelier by Gio Ponti, that hovers above the bar counter. The boutique is illuminated with abundant natural light, thanks to the expansive shop windows and additional windows that overlook both Via Montenapoleone and the internal courtyard. This design not only lights up the boutique but also provides a stunning view, creating a shopping experience that is elegant and inviting.
Boutique of Milan






在專門店外所見,沛納海的標誌矚目出眾,與透明的大型玻璃窗戶配合得天衣無縫,而入口處所設的經典夜光鐘極為奪目,夜光主題不言而喻,深深致敬沛納海歷久不衰的品牌精髓。而專門店的沉浸式空間在奪目的LED牆裝飾下也生色不少。這個設計讓整個店內體驗更加深刻真實,同時還引來不少櫥窗外的好奇目光。LED牆既融入專門店的室內裝潢,也是外觀結構的一部分,其作用猶如引航燈塔,在視覺上引領顧客走進沛納海的世界。







專門店於迎接來賓的地面層展示沛納海的經典腕錶。各大腕錶系列分別置於牆上、展示櫃及展示塔內,擺放得和諧有序,同時配上深色木材和綠、藍、黑的大理石材質,色調組合深刻反映沛納海傳承多年的精神和美學。


隨著顧客移步至一樓,店內的發展史導覽設計也迎面顯現。沉浸式的視覺導覽展示沛納海豐富的歷史和發展歷程,讓顧客猶如親歷其境,體驗沛納海的傳承旅途,了解最終成就米蘭專門店「Milan Casa Panerai」誕生的故事。







一樓的樓層為尊貴區域,設酒吧和顧客櫃檯,配備茶几和扶手椅。此空間的中央位置為「義大利酒吧」,酒吧設施不僅營造休閒的空間,讓顧客淺嘗咖啡或輕呷一杯,還為店內增設更多展示和購物空間。

專門店特意選用義大利家具,並以設計大師吉奧·龐蒂(Gio Ponti)的原創吊燈為佈局主軸,其「孔雀」水晶吊燈的獨家複製品懸掛在酒吧檯上方,完美突顯沛納海的義大利血統。