The São Paulo boutique is located in the elegant heart of the Brazilian metropolis, the JK Iguatemi shopping mall. The Panerai store provides customers and enthusiasts with the opportunity to experience, up close, the Radiomir and Luminor collections alongside the special editions of the Florentine brand. The boutique has been designed in classic Italian style and aims to highlight the historic association between Officine Panerai and the Italian Navy, with forms and materials recalling the sea world. Minimal lines alternate with sinuous surfaces surrounded by glass, wood and steel. Inside the boutique, a large wall clock reproduces one of the distinguishing features of the Panerai watches: the “sandwich” structure of the dial, with two overlapping layers encompassing the Super-LumiNova® used to create the markers and numerals.