Barcelona Boutique Opening
We are excited to open the doors to our newest boutique in Barcelona at Paseo de Gracia 104, enhancing our presence in the Spanish market. The inauguration, taking place on 4th September during the 37th America’s Cup in the Spanish city, is part of a series of events and launches to highlight this key sporting collaboration.
Strategically positioned in a vibrant area of Barcelona, the boutique occupies 48 square meters of retail space. Its design is a contemporary take on our identity, marrying sleek Italian DNA with the technical expertise of Swiss watchmaking. The boutique aims to provide an engaging experience for visitors, allowing them to delve into our world, where every detail reflects the brand's commitment to historied past and technological advancement.
The exterior is characterized by clean lines with two prominent windows that draw the eye and allow passersby to glimpse through. Inside, the boutique continues the theme of sporty elegance with a carefully curated interior that blends functionality and style, featuring maritime-inspired blue accents and decor elements that nod to the nearby sea and the ongoing America's Cup, integrating local culture with the brand's identity. Central to the space is a striking illuminated clock display, echoing the Panerai’s distinctive ownership of luminescent innovations.
Our new boutique in Barcelona will debut with a series of events in conjunction with the 37th America’s Cup, where sporting and watch aficionados can experience a slice of the racing thrill through our shared journey with the Luna Rossa Prada Pirelli sailing team.
