Panerai Experience

Embark on an extraordinary journey with the Panerai Experiences Program, an exclusive offering that opens the door to a world of unparalleled adventures for owners of our Experience watches.
Limited edition collections produced in no more than 50 pieces each, every watch is a symbol of an experience reserved only for the very few.
Crafted with the spirit of Panerai's core pillars - Military, Adventure, Legacy, and Performance - this program invites you to immerse yourself in experiences that go beyond the ordinary.
Every moment is unforgettable and designed to entertain, challenge, and forge bonds, drawing you into the very heart of Panerai's universe.
Unmatched luxury from departure to return: business-class flights, the world's finest hotels and restaurants, access to exclusive venues and to the most secluded locations worldwide.
Every moment is a highly personalized, prestigious experience.

Upcoming experiences

Viaggio Nel Tempo Experience, Tuscany and Liguria, Italy, September 2026

From September 15th to 18th, 2026, Panerai’s most passionate clientele will embark on a profound exploration of the brand’s storied past. This exclusive journey will retrace foundational locations, commencing in Florence with the centenary celebration of Panerai's Piazza San Giovanni boutique, and extending to the legendary Italian frogmen's historic diving points at the Serchio River mouth.

Guests will further immerse themselves with diving at the COMSUBIN base in Porto Venere, culminating in a breathtaking yacht tour along the Ligurian coastline. Each of these meticulously chosen locations brims with historical resonance and captivating narratives, vividly illuminating Panerai’s intricate military heritage.

This voyage through time is reserved for the owners of the new Radiomir Viaggio Nel Tempo Experience Set (PAM01729 and PAM01730).

Radiomir Viaggio Nel Tempo Experience Set PAM01729 and PAM01730 – 30 sets

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Know more about past experiences

Aviazione Navale Experience, Puglia, September 2025

On September 28th , a select group of clients, editors, talents, and Global Ambassador Jeremy Jauncey began the 3rd Panerai Military Experience.
Following previous events with Comsubin and Battaglione San Marco, this three-day immersion into the world of Aviazione Navale, the Italian Navy Aviation branch in Grottaglie, Puglia, offered a unique experience.
Participants tested their abilities through rigorous military training, helicopter raid simulations, and strategic tactical simulations, witnessing the challenges of naval life.
This experience was granted to owners of the Submersible
Chrono Marina Militare Experience Edition PAM01699, a limited edition of 35 timepieces from Panerai's partnership with Marina Militare.

Submersible Chrono Marina Militare Experience Edition PAM01699 – 35 pieces

Submersible Chrono Marina Militare Experience Edition

PAM01699

incl. sales tax

excl. sales tax

Experience

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Mediterranean Experience, Taormina, May 2025

Embark on an extraordinary journey exploring Sicily’s rich culture and breathtaking landscapes. Highlights include a helicopter ride over Mount Etna, followed by an invigorating hike on its slopes, exclusive access to a renowned winery for a private wine-tasting, and a timeless cruise aboard the historic Eilean yacht. This one-of-a-kind experience is unlocked with the Radiomir 8 Giorni Eilean Experience Edition PAM01643, made with bronze salvaged from the Maison’s moving address.

Radiomir 8 Giorni Eilean Experience Edition PAM01643 – 30 pieces

Dinner at Taormina's Greek Theathre

Taormina breathtaking skyview

Sicilian dining Experience at Torre Archirafi

Helicopter Ride over Mount Etna

Radiomir 8 Giorni Eilean Experience Edition PAM01643

Excursion through the Volcanic landscapes

Sailing on Eilean

Equestrian Escapade

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Panerai & Mike Horn in Bhutan for another unforgettable Experience, Bhutan, March 2025

A select group of clients embarked on an unforgettable journey to the remote land of Bhutan alongside Mike Horn, a Panerai Ambassador for over 20 years. From the remote trails of the Tiger’s Nest Monastery to the serene heights of Dodedrak, participants tested their endurance and discovered the art of survival in one of the world’s most breathtaking landscapes. This exclusive adventure was powered by the Panerai Submersible GMT Titanio – Mike Horn Experience Edition PAM01670, a timepiece designed for exploration in the planet’s most extreme conditions, strengthening our legacy as makers of survival instruments for modern explorers.

Submersible GMT Titanio Mike Horn Experience Edition - PAM01670 – 30 pcs

Panerai and Mike Horn in Bhutan Panerai Whatches

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Submersible Chrono Navy SEALs Special Operations Experience Edition PAM01402

Luna Rossa Experience, Barcelona, September 2024

20 lucky owners of the new Luna Rossa Submersible Tourbillon GMT Luna Rossa Experience Edition felt the thrill of competition and extreme performance with the Luna Rossa Prada Pirelli team during their quest for 37th America's Cup held in Barcelona. An Xperience that gave participants a privileged race access with the Luna Rossa Prada Pirelli team and let them live the competition from the inside, while fully embracing and enjoying the vibrancy and lifestyle of the Catalan culture.

Submersible Tourbillon GMT Luna Rossa Experience Edition – PAM01405 – 20 pieces.

Adrenaline-fueled moments

Dinner at Casa Battlò

Live regatta races

Local folklore exploration Castellers of Cataluña

Luna Rossa Base discovery

Meeting the Luna Rossa Prada Pirelli Team

Pre-Regatta preparation

Vintage car ride

Panerai Special Operations Experience, Florida, March 2024

In 2022, Panerai initiated an extraordinary mission in Okeechobee, Florida, collaborating with the SEALs to offer participants a chance to endure intense training akin to the SEALs. A second immersive experience is taking place in March 2024 in Fort Pierce, Florida, securing another rigorous challenge.

Submersible Chrono Navy SEALs Special Operations Experience Edition – PAM01402 – 50 pieces.

Escape & Evade

Gear

Night Patrol

Physical Training at Dawn

Tactical Flight

Training Preparation

Annual Calendar Experience, Rome, March 2024

A never-seen side of Rome's cultural heritage and its hidden secrets on a journey into the eternal city.
Participants glided through historic streets, gained privileged access to monumental sites, and sipped coffee amidst aristocratic splendor.
This adventure brought participants face-to-face with the Eternal City's legacy, immersing in a marvel of art, architecture, and aristocracy.

Radiomir Annual Calendar Platinumtech™ Experience - PAM01432 - 24 pieces

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Radiomir Annual Calendar Platinumtech™ Experience

PAM01432

incl. sales tax

excl. sales tax

Experience

Luna Rossa Experience, Cagliari, October 2023

A journey into the heart of nautical excellence through two days of full immersion in the world of sport sailing. Participants toured the base, and trained alongside the Luna Rossa team, witnessing the demanding preparations for the 37th America's Cup. This exclusive behind-the-scenes access offered a rare glimpse into the synergy of design, skill, and sailing heritage.

Luminor Chrono Carbotech™ Luna Rossa Experience - PAM01519 - 37 pieces

Surf Course

Base Exploration

Surf Preparation

Sailing Simulator

Surf Course

Rigging Lesson

North Pole Experience with Mike Horn, November 2023

In the remote Arctic wilderness of Svalbard, participants joined explorer Mike Horn for a transformative Panerai experience.

Challenging activities pushed everyone to their limits, from dog sledding across the stark landscape to hiking treacherous terrains and navigating the wilderness by snowmobile.

This immersive journey was not just a test of physical endurance but also a profound encounter with nature's extremes, fostering a deeper appreciation for our planet's beauty.

Submersible Mike Horn Edition - PAM00985 - 21 pieces

Morning Hike

Snow Mobile Expedition

Encounter with Nature

Dog Sledding

Svalbard

Navy Seal Experience, Florida, November 2022

In 2022, Panerai initiated an extraordinary mission in Okeechobee, Florida, collaborating with the SEALs to offer participants a chance to endure intense training akin to the SEALs.

This included tactical exercises aimed at testing physical and mental limits, fostering a profound understanding and appreciation of the unit's valorous endeavours through simulations and tactical training.

Submersible Chrono Navy SEALs – PAM01325 – 40 pieces

Flight departure

Gear delivery

Agility Path

Training on the beach

Tactical flight

Amphibious path

Luminor Calendario Perpetuo Experience PAM01269

Perpetual Calendar Experience, Florence, September 2022

Amidst Tuscany's splendors, participants embraced the authentic Italian lifestyle in Florence, Panerai's historic birthplace.

They soared in hot air balloons over the Chianti region, savored wine at the Antinori Vineyard, and cruised the Tuscan hills in vintage cars.

This handcrafted journey through time showcased Tuscany's enduring treasures, mirroring the timeless elegance of the Luminor Goldtech™ Calendario Perpetuo.
Providing exclusive moments in hidden locales, it was a priceless adventure into the heart of Tuscan culture.

Luminor Calendario Perpetuo Experience - PAM01269 - 33 pieces

Balloon Expedition

Alchemist Show

Quest

Italian Military Navy Experience PAM01238

Italian Military Navy Experience, Brindisi, 2022

A challenging 2-day journey at the Brigata Marina San Marco Fortress in Brindisi, Italy, within a restricted military zone.

Participants were engaged with intense activities on land, sea, and air.

They tested their mental and physical capacities to the greatest limits, redefining their personal boundaries and unlocking their inner strength.

Submersible Forze Speciali Experience - PAM01238 - 50 pieces

Gear Delivery

Agility Path

Slack line

RHIB Training

Tactical Flight

Eilean Experience, Amalfi Coast, June 2022

An immersive three-day adventure along the legendary Italian Amalfi coast, where participants sailed the Tyrrhenian Sea aboard the vintage yacht Eilean, which is also Panerai’s moving address, and indulged in the coastal charm of Positano with luxury stays, fine dining in historic towers, and exclusive island visits. The experience is an embodiment of the Maison’s naval heritage and timeless style

Radiomir Eilean Experience - PAM01244 - 50 pieces

Sailing on board of Eilean

Steer Eilean

Hoist the sails

Polynesia Experience with Guillaume Néry PAM00983

Polynesia Experience with Guillaume Néry, September 2019

In the idyllic French Polynesia, participants lived a bespoke experience with former brand ambassador and free-diving legend Guillaume Néry.

Guided by Néry's profound marine philosophy, they dived alongside the legend, learning from his expertise.

Adding thrill to the adventure was whale-sighting in crystalline waters and the opportunity to interact with manta rays and lemon sharks.

Submersible Chrono Guillaume Nery Edition - PAM00983 - 16 pieces

Manta Rays

Seabob Course

360° contact with nature

Whale-sighting in crystalline waters

Dive with Néry

Italian Navy Military Special Forces Experience PAM00961

Italian Navy Military Special Forces Experience, La Spezia, September 2019

A riveting 2-day journey at the Varignano Fortress in La Spezia, Italy, within a restricted military zone.

Participants were challenged with six intense activities on land, sea, and air, all under the vigilant supervision of Comsubin, the Italian Navy Military Special Forces.

They pushed their mental and physical capacities to the utmost limits, uncovering depths of potential they never knew they had. It was an adventure that redefined boundaries and tested resilience.

Submersible Marina Militare Carbotech™ - PAM00961 - 34 pieces