MAKE TIME FOR OUR OCEAN POP-UP
Panerai “Make Time For Our Ocean” Pop-Up
With a common passion for ocean conservation, Panerai and the world’s leading lifestyle brand for gamers, Razer began a partnership in late 2021 to sponsor non-profit environmental organisation Conservation International’s manta ray research program. From 8th to 28th February 2023, Panerai and Razer will co-host an interactive pop-up “Make Time For Our Ocean” at ION Orchard Singapore, to raise more awareness on manta ray conservation.
The partnership between Panerai and Razer marks a new page in both the world of traditional watchmaking and gaming, as both brands share a common goal – to support Conservation International Asia-Pacific, specifically in the aspect of their vital research on marine species.
Ocean Conservation Commitment
At the pop-up, visitors will be able to understand Conservation International’s commitment to the research and protection of marine life. Their project supported by Panerai and Razer collects information and data about marine life through the use of satellite tagging on manta rays. Data from the research program has helped to create sustainable livelihood opportunities for communities, identify new areas that require protection, as well as alert authorities of issues that require attention.
PAM01353
The alliance continues with the introduction of Luminor Quaranta Razer Special Edition.
Recycled materials are a critical component of Luminor Quaranta Razer elsewhere: the strap is made from recycled PET derived from post-consumer plastic bottles, as a nod to both brands’ commitment to sustainability. Moreover, the watch will be delivered in packaging composed of 72% recycled material. The new Luminor Quaranta Razer is the symbol of the commitment toward sustainability. Production will be limited to 500 pieces worldwide and is available in Singapore, exclusively at Panerai ION Orchard boutique.
RAZER PAM01353
PAM01353 - 40mm
Marine Conservation Game, Designed by Razer
Specially for the pop-up, Razer has designed a time-based game “Plastic Hunt”, themed on saving manta rays by removing plastic waste from the ocean. During the game, players will also get to learn some fun facts relating to manta rays. Each week, top scorers will win exclusive Razer and Panerai premiums.
A Taste of Italian Lifestyle
Finally, to conclude the pop-up journey, visitors can enjoy a complimentary cup of Illy coffee or a glass of Negroni or Aperol Spritz at the Panerai bar.
