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Geneva Flagship

information

now opening
opening hours
Mon 10:00 AM — 6:30 PM
Tue 10:00 AM — 6:30 PM
Wed 10:00 AM — 6:30 PM
Thu 10:00 AM — 6:30 PM
Fri 10:00 AM — 6:30 PM
Sat 10:00 AM — 5:45 PM
special openings
days closed
Tuesday, August 1st
Distance: Km
Description
Paneraiistheproductofdistincttraditionsrootedintwocountries:thesophistication ofSwisswatchmakingartistryandanillustrioushistoryofdesigninheritancefrom Italy.Situatedat21RueduRhôneinGeneva,inoneofthemostprestigiousstreetsin theworld,Paneraiproudlyunveilsitsunprecedentedflagshipstoreconceptnamed “ModularitàEspressiva”:twowholefloorscharacterizedbyinnovativemodularity andItaliandesignblendphysicalanddigitalfeaturestodeliverauniquesensorial experience. Uponenteringtheboutique,Panerai’siconicluminousgreenwallclockmaybethe firstelementtograbcustomers’attention,butoneofthemoststrikingnoveltiesis thepresenceofalargevideowallonwhichproductcanbeimpressivelyprojected andmagnified. TVscreensandtouchscreenmonitorsarealsoavailabletodisplaydetailsthatareof interest,whileglasslesslightboxdisplaysbreakdownthebarrierbetweencustomer andproductandinvitethemtointeractwiththewatches.Toreinforcethisprincipleofexperientialinteraction,underneaththestaircaseleading tothesecondfloorisacornerdedicatedtotheLaboratoriodiIdee,awallwith portholesthat“allowscustomerstotouchandseePanerai’sphilosophyofcreating anddevelopingnewmaterialsandmovementsinatransformativeandsustainable way”statesCreativeDirectorAlvaroMaggini. Thiscorevisioncomprisedofsustainablebuildingandtransformationisechoedin themodularloungeonthesecondfloor. AstunningroomwithItalianfurnitureandiconicdesignpiecesadornthebright space,complementedbyItalianliteratureanddesignbooksand,ofcourse,someof themostprestigioushighcomplicationandspecialeditionPaneraireferences. Theloungecanundergoarapidtransformationandbecomeanelegantdiningroom inoccasionofpressandclientevents. Whennotinthelounge,clientsareinvitedtovisitthenext-doorbararea. ThebarinArtDecostylecomprisesoneofthemainelementsinthisarea,adual spacethatfunctionsbothasacaféanddrinksbaraswellasaninteractiverotating shelfthroughwhichcustomerscanplayanddiscovertheirfavoritestrapandcase combination.Amoveableplatformfollowsthecurveofthebarandallowscustomers toenjoyanItaliancoffeeorsignatureaperitivoduringtheexperience. Thebottomofthebarstructureiscomposedoftencontainersholdingtendifferent coffeebeansfromaroundtheworld,turningacorecomponentofItaliancultureand habitintoanimpressivepieceofart. AnoriginalVespafrom1956andabeautifullibraryhousingglasslessproductdisplays andItalianvintageelementscompletethesetting.Amodularstand-alonedisplay shelfareacanbeusedtohighlightthenoveltiesofthemomentormajorpartnerships: whenneededhowever,theseshelvescanbefoldeddownontothemselvestocreate furtherwalkingspace.Thepeakofthefloor’sanimationhoweverisintheshapeofacuriousperiscope, behindwhichcustomerscanseerelevantPaneraistoriesunfold. Thisnewcreativeconcept,“ModularitàEspressiva”,willbesoonadoptedinPanerai boutiquesallovertheworld,redesigningthebrands’relationshipwithitscustomers.
GenevaFlagship