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Hong Kong, December 23, 2020 – Panerai presents an authentic Luna Rossa Challenge experience at the brand’s Hong Kong boutiques from December 2020 to January 2021, debuting exclusively worldwide.

Since 2019, when Panerai became the Official Sponsor of Luna Rossa, the Italian team that is the Challenger of Record for the 36th America’s Cup, to the brand’s recent appointment as the Official Timekeeper for the Prada Cup, the Challenger Selection Series for the 36th America’s Cup, Panerai has deepened its partnership with the revered sailing contest.

Not only has Panerai created a watch collection dedicated to Team Luna Rossa, but it also brings the motivation and spirit of the modern world’s oldest sports competition to Panerai communities all over the world.

Now in Hong Kong, you can experience the excitement of this thrilling sporting event by joining the ‘Luna Rossa Challenge’ presented at three Hong Kong Panerai boutiques from December 16, 2020 to January 5, 2021, for three consecutive weeks. When you test your endurance with the machine used by the Luna Rossa team in Cagliari, Italy, you will compete against other participants for a chance to win special prizes, including exclusive Luna Rossa ready-to-wear and the grand prize, a Panerai Barometer.

An engaging VR experience will also be available at the boutiques during the Luna Rossa Challenge event. 




Timeline of the Panerai Luna Rossa Challenge:

Dec 16 – 22 (1300 – 1800)

Panerai Landmark Prince’s Boutique, Shop G30, Landmark Prince’s, Central. Tel: 2522 9373

Dec 23 – 29 (1300 – 1800)

Panerai ifc Boutique, Shop 1003B, IFC Mall, Central Tel: 2668 5810

Dec 30 – Jan 05 (1300 – 1800)

Panerai Canton Road Boutique, 2 Canton Road, TST, Kowloon Tel: 2992 0175

To participate the Luna Rossa Challenge, please call Panerai boutiques for appointments.