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Milano

information

now opening
opening hours
周一 上午10:00 — 下午7:00
周二 上午10:00 — 下午7:00
周三 上午10:00 — 下午7:00
周四 上午10:00 — 下午7:00
周五 上午10:00 — 下午7:00
周六 上午10:00 — 下午7:00
周日 上午10:00 — 下午7:00
special openings
days closed
31st of March and 1st of April closed
Distance: Km
Description
In the heart of a city rich in history, art, and culture, Panerai strengthens its presence with a new boutique in the prestigious Milanese golden triangle. Right in the bustling center of Via Montenapoleone n. 19, the universe of the Maison unfolds in a bright, welcoming space spanning 160 square meters. An embodiment of an elevated customer experience, the warmth and familiarity of Italian hospitality seep through the boutique walls, greeting visitors with a convivial and welcoming atmosphere. Incorporating influences of the city, the design reflects the ambiance of a Salotto Milanese with unmistakable classic design elements, including white plaster finish, moldings, cornices, and minimalistic ceiling lighting. These features merge with Panerai’s aesthetics to highlight the brand’s key pillars: Italianity, the world of the sea, modern heroes, and technicity. From the outside, the Panerai logo, bold, and distinct, synchronizes with the expansive, transparent windows, while the Maison’s iconic luminescent clock that greets visitors upon entry is an unmistakable nod to the brand’s DNA, underscoring the enduring theme of luminescence. Enhancing the boutique’s immersive environment is the eye-catching LED wall. This feature amplifies the in-store experience while simultaneously drawing attention from beyond the windows. As much a part of the boutique’s interior as its exterior, the LED wall serves as a lighthouse, visually guiding customers into the world of Panerai. The boutique’s ground floor welcomes the guests showcasing Panerai’s iconic timepieces. The collections are harmoniously displayed along the walls, on the counter and on tower cabinets made of dark wood and green, blue, or black marble, hues that reflect Maison’s inherent spirit and aesthetic. Upon ascending to the first floor, the impact of the timeline design feature is immediately apparent. This immersive approach offers a visual overview of Panerai’s rich history and evolution, engaging customers in an informative journey through the brand’s legacy that leads up to the final stage of the opening of Milan Casa Panerai. The first floor is a plush area equipped with low tables, armchairs, a bar, and a client counter. At the heart of the space is the ‘Bar Italiano’, which offers not only a casual space for customers to relax with a coffee or a drink but also an additional showcasing and selling space. Underlining the brand’s Italian DNA, the boutique is furnished in Italian pieces, anchored by the exclusive reproduction of the original piece of the Pavone chandelier by Gio Ponti, that hovers above the bar counter. The boutique is illuminated with abundant natural light, thanks to the expansive shop windows and additional windows that overlook both Via Montenapoleone and the internal courtyard. This design not only lights up the boutique but also provides a stunning view, creating a shopping experience that is elegant and inviting.
Boutique of Milan






外侧的沛纳海标志大胆醒目、个性鲜明,与宽敞透明的橱窗相得益彰,而入口处饰有沛纳海标志性的夜光时钟,旨在向沛纳海品牌DNA致敬,凸显隽永的夜光主题。引人注目的LED墙营造专卖店的沉浸式环境,进一步提升店内体验,同时在橱窗之外吸引行人注目。作为专卖店内外装潢的一部分,LED墙如同一座灯塔,通过视觉引导顾客进入沛纳海世界。







专卖店一楼向来宾展示沛纳海的经典时计。墙壁、柜台和塔形橱柜以深色木材和绿色、蓝色或黑色大理石打造,和谐悦目地陈列系列作品,以色调彰显品牌内在精神与美学。


上至二楼,时间线设计特点的效果立即显现。这种身临其境的方式为沛纳海的丰厚历史和演变提供视觉概览,令顾客得以踏上详尽了解品牌历史传承的旅程,直至米兰沛纳海之家开幕的最后阶段。







二楼为带矮桌、扶手椅、酒吧和前台的豪华区。空间中央为“意大利酒吧”(Bar Italiano),可作为休闲空间,供顾客啜饮咖啡或饮料小憩,同时还可用作额外的展示和销售空间。

为彰显品牌的意大利基因,专卖店采用意大利家具,其中最引人注目的是悬挂于酒吧柜台上方、由吉奥·庞蒂(Gio Ponti)设计的Pavone吊灯原件的独家复制品。