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now opening
opening hours
周一 上午10:00 — 下午7:00
周二 上午10:00 — 下午7:00
周三 上午10:00 — 下午7:00
周四 上午10:00 — 下午7:00
周五 上午10:00 — 下午7:00
周六 上午10:00 — 下午7:00
周日 上午10:00 — 下午7:00
special openings
days closed
31st of March and 1st of April closed
Distance: Km
In the heart of a city rich in history, art, and culture, Panerai strengthens its presence with a new boutique in the prestigious Milanese golden triangle. Right in the bustling center of Via Montenapoleone n. 19, the universe of the Maison unfolds in a bright, welcoming space spanning 160 square meters. An embodiment of an elevated customer experience, the warmth and familiarity of Italian hospitality seep through the boutique walls, greeting visitors with a convivial and welcoming atmosphere. Incorporating influences of the city, the design reflects the ambiance of a Salotto Milanese with unmistakable classic design elements, including white plaster finish, moldings, cornices, and minimalistic ceiling lighting. These features merge with Panerai’s aesthetics to highlight the brand’s key pillars: Italianity, the world of the sea, modern heroes, and technicity. From the outside, the Panerai logo, bold, and distinct, synchronizes with the expansive, transparent windows, while the Maison’s iconic luminescent clock that greets visitors upon entry is an unmistakable nod to the brand’s DNA, underscoring the enduring theme of luminescence. Enhancing the boutique’s immersive environment is the eye-catching LED wall. This feature amplifies the in-store experience while simultaneously drawing attention from beyond the windows. As much a part of the boutique’s interior as its exterior, the LED wall serves as a lighthouse, visually guiding customers into the world of Panerai. The boutique’s ground floor welcomes the guests showcasing Panerai’s iconic timepieces. The collections are harmoniously displayed along the walls, on the counter and on tower cabinets made of dark wood and green, blue, or black marble, hues that reflect Maison’s inherent spirit and aesthetic. Upon ascending to the first floor, the impact of the timeline design feature is immediately apparent. This immersive approach offers a visual overview of Panerai’s rich history and evolution, engaging customers in an informative journey through the brand’s legacy that leads up to the final stage of the opening of Milan Casa Panerai. The first floor is a plush area equipped with low tables, armchairs, a bar, and a client counter. At the heart of the space is the ‘Bar Italiano’, which offers not only a casual space for customers to relax with a coffee or a drink but also an additional showcasing and selling space. Underlining the brand’s Italian DNA, the boutique is furnished in Italian pieces, anchored by the exclusive reproduction of the original piece of the Pavone chandelier by Gio Ponti, that hovers above the bar counter. The boutique is illuminated with abundant natural light, thanks to the expansive shop windows and additional windows that overlook both Via Montenapoleone and the internal courtyard. This design not only lights up the boutique but also provides a stunning view, creating a shopping experience that is elegant and inviting.
Boutique of Milan




二楼为带矮桌、扶手椅、酒吧和前台的豪华区。空间中央为“意大利酒吧”(Bar Italiano),可作为休闲空间,供顾客啜饮咖啡或饮料小憩,同时还可用作额外的展示和销售空间。

为彰显品牌的意大利基因,专卖店采用意大利家具,其中最引人注目的是悬挂于酒吧柜台上方、由吉奥·庞蒂(Gio Ponti)设计的Pavone吊灯原件的独家复制品。